Auction website questions, answered

7 days on Ring, 10 on Block while the AI agents are trained, and 15 on Rostrum with the Content Engine running. The clock starts at the onboarding call, not at purchase, so the sooner the form is in, the sooner your calendar and catalog pages are live.

No. We are a website design and management company, not an auctioneer, appraiser or bonding provider. We build the pages that publish your sales, explain your bidding and registration process and take consignment inquiries. Running the sale, taking bids, transferring title and anything requiring a license stays entirely with you.

Yes. The sale calendar and catalog page structure are built to be updated on a schedule rather than rebuilt each time. A new sale, a new catalog or an updated address is a normal revision request, turned around within your plan's working-day window.

Yes. We build and manage sites for auction houses in all 50 states, remotely, from onboarding call to launch. The build is remote, so where you are makes no difference to the timeline. Houses in states such as Texas, Florida, California, Ohio and Pennsylvania often run sales across several counties, and the site gets a page for each town or county you actually hold sales in.

A revision is any change request you send, and there is no limit on how much goes into one. A new catalog, updated lot photos, a new sale date, a changed consignment policy: each is one revision. So is something larger, like "add three new lot categories and update the terms page," which is one revision, not three. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days, whatever the size.

Raise it in your client portal. You describe the change, attach the photos or details we need, and it lands with the team as a tracked request so you can see where it is. You can also email us or reply to any thread with our team, and we log it for you. Unused revisions do not roll over to the next month.

Block and Rostrum. Both include the AI Engine: an AI receptionist for calls your team cannot take, a chat widget on every page, text messaging agents, and appointment booking for walkthroughs and callbacks. Ring includes the full website without the AI Engine. AI usage is billed monthly in arrears at what our providers charge us, on top of the flat fee.

Yes. US carriers require business text messaging to be registered under A2P 10DLC, and we file that registration for you when we set up the text agents on Block or Rostrum. Carrier fees are passed through at cost. Forms that collect a mobile number carry consent wording for texts, and you remain responsible for the consent, opt-out and record-keeping rules that apply to your own messages.

Yes, where you allow it. The receptionist, chat widget and text agents can book appointments such as a consignment walkthrough, a drop-off slot or a callback into the calendar you choose, offering only the times you have opened. Anything outside that, or anything that sounds like a question about an item's value, goes to a person at your house.

On Block and Rostrum, an AI chat and receptionist agent answers common questions after hours: upcoming sale dates, how to register to bid, what your house accepts on consignment, and how to reach a person for anything else. It is configured from the facts already on your site, so it never invents a policy.

No. It is configured specifically not to, and to hand anything resembling advice about a specific item's value, bidding strategy or licensing straight to a person at your business. You review its scripts before it goes live, and you can ask us to adjust what it says at any time.

No. Hosting is included in the monthly fee and never billed separately. Your site runs on Cloudflare's global network with SSL, CDN, DDoS protection and unmetered bandwidth included. There is no hosting invoice, no SSL renewal, no bandwidth overage during a busy sale week and no surprise line item in month four.

Nothing changes. Pages are served from Cloudflare's global edge network with unmetered bandwidth, so a surge of traffic in the days before a well-promoted sale does not slow the site down or trigger an overage charge.

No. One domain is included free for as long as your plan is active, registered in your name through Cloudflare Registrar or Spaceship, so you own it outright. If you already have a domain we point it at the new site instead and nothing changes for bidders who already know your address. If you ever leave, tell us where to send the domain and we transfer it at no charge.

Yes. One site and one domain can carry multiple sale types with their own catalog sections, or you can run a separate domain for a distinct brand. Tell us your structure during onboarding and we build the navigation to match it.

You pay the monthly fee for the tier you choose up front: $127, $267 plus AI usage, or $647 a month. The $697 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.

Email us and say you want to cancel. Your message must reach us at least 2 business days before your next invoice date, during business hours, which are 9:00 to 17:00 Central Time, Monday to Friday. A message sent outside those hours counts from the start of the next business day, so a weekend email does not give 2 business days of notice for an invoice due Monday or Tuesday. With valid notice, no further invoice is raised and your site runs to the end of the month you have paid for. With late notice, the next invoice is charged as normal and the cancellation takes effect at the end of that month.

No. All sales are final, and that includes monthly fees, the build fee, extra revisions and any cost we pass through at what our providers charge us. We do not refund for a change of mind or for a month you did not use. The one exception is a duplicate or incorrect charge made by our billing: tell us within 30 days and we correct it within 10 working days. The build fee is charged only after you have approved your site, which is exactly why it is not refundable afterwards.