Sale boardillustrative

Lot118catalogue openRing02preview FridayIncrement$25example ladderPaddle44registeredAbsenteeopenleft bids takenLot119photographedSaleSattimed and liveConsignmentopenintake page
Live in
7 days
PageSpeed
90+
From
$127 a month
Book a demo
01Who we build for
02What is included
03Pricing04Templates
05Resources
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Auction website development built to stay fast on sale day, not just at launch

Auction website development matters most on the day traffic spikes: the days before a well-promoted sale, when hundreds of people check the catalog from a phone at once.

The terms

What it costs

  • Plans$127 a month
  • Build fee$697, after launch
  • Live in7 days
  • Revisions5 a month
  • Domain and hostingIncluded

Who it is for

Is auction website development right for your house?

This is for an auction house whose current site slows down, breaks or costs extra when a sale is promoted. It suits houses on shared hosting or a heavy page builder who want a custom-coded site served from Cloudflare's edge, with speed, security and updates handled for them rather than by a volunteer or a part-time developer.

Signs you need it
  • Your site slows down or goes offline the day before a big sale.
  • Every plugin update risks breaking the catalog.
  • Your hosting bill jumps after a busy month.
  • Nobody on staff knows how the site was built.

01

Custom-coded, not plugin-assembled

Every page is custom coded rather than assembled from page-builder plugins, which is the difference between a site that stays fast as it grows and one that slows down every time a new plugin gets added. The build ships almost no JavaScript by default, so a catalog page with dozens of photos still opens fast on a modest phone connection.

Infographic with Tamtam the howler monkey mascot: Built to stay fast on sale day. Custom-coded pages. Edge hosting. 90+ PageSpeed guarantee. Catalog and calendar build. Security and updates.

02

Hosted at the edge, not on a single server

The site runs on Cloudflare's global network rather than a single hosting server, so a traffic spike in the days before a sale does not create the slowdown or downtime that a shared hosting plan often does. SSL, CDN and DDoS protection are included, with unmetered bandwidth so a busy week never triggers an overage charge.

03

90+ PageSpeed, guaranteed

We guarantee a Google PageSpeed score of 90 or higher on mobile and desktop for pages we build and host. If a page we control falls below that, we fix it at no charge, which is a specific, testable commitment rather than a vague promise about "fast hosting."

How the work runs

How is auction website development done, step by step?

  1. Step 1Audit what you haveWe review your current site, its pages and what traffic looks like before a sale.
  2. Step 2Build the structureCalendar, catalog, registration and consignment pages are coded as reusable structures, not one-off pages.
  3. Step 3Deploy to the edgeThe site goes live on Cloudflare with SSL and CDN, tested against the 90+ PageSpeed guarantee.
  4. Step 4Maintain itUpdates and security patches are handled on our schedule, and your changes go through the client portal.

Want to see auction website development built for your sale type?

Deliverables

What you get with auction website development

Said plainly,
before you
buy

What is not included?

Knowing the limits up front saves a surprise later. We build and run the website; the auction and its decisions stay yours.

  • 01We do not build bidding engines, payment processing or bidder accounts.
  • 02We do not hand over the source code to host elsewhere; the site is licensed while your plan is active.
  • 03We do not maintain other websites or systems you run.
  • 04We do not build integrations with auction management or bidding software.

Comes with it

What else comes with every build

The parts of the package that matter most alongside this service, and the plans that carry them.

Compare the plans

Timeline and cost

How long does it take, and what does it cost?

auction website development is part of every plan, not a separate project fee. What changes between plans is the launch time, the article volume and the AI Engine. The $697 build fee is invoiced only after launch and your approval.

The three plans
PlanMonthlyLive inArticles a weekAI Engine
Ring$1277 days2Not on this plan
Block$267 + AI usage10 days2Included
Rostrum$64715 days3Included

What drives the choice: how fast you need to launch, whether after-hours calls and texts need answering, and how much you want published each week. 5 revisions a month on every plan, then $20 each.

Client reviews for this service

What houses say about auction website development

  • We expected a prettier website; what we actually use every day is the new form. It collects sale reference, lot number and collection question up front, so the back-and-forth we used to do by reply has largely gone. The first message is usually enough to act on now.
    Sophia FarnhamSales administrator, country house and chattels auction team, Salem, ORInquiry form and response workflow for auction collection guidance
  • Before this, sending our auction collection guidance form felt like posting a letter into the dark. The acknowledgment explains the next step clearly and tells people how to reach us if something is wrong. A modest change with an outsized effect on our mornings.
    Lewis FramptonFront office supervisor, general consignment auction house, Green Bay, WISubmission acknowledgment and follow-up for auction collection guidance

Guarantees, with the conditions

What is guaranteed on auction website development?

Less than with a one-off build. You see the finished site before the build fee is invoiced, and the promises below are written into the terms, with their limits stated right next to them.

  • The build fee comes after you approve

    The $697 one-time build fee is never charged at signup. It is invoiced only once your site is live and you have confirmed you are satisfied with it.

    If you cancel before the build starts, no build fee is charged.

  • 90+ PageSpeed, or we fix it

    Every page we build and host scores 90+ on Google PageSpeed, mobile and desktop. If one falls below that because of our work, we fix it at no charge.

    Does not cover changes made by you or third parties.

  • Local rankings within 3 to 5 months

    Your site starts ranking for local searches in your area within 3 to 5 months of launch. If it has not, we keep doing the search work at no extra charge until it does.

    Covers your area and services, not every term. The remedy is the work, not a refund.

Read the guarantee terms

Questions about auction website development

What is the site built with?

A modern, custom-coded stack chosen for speed and reliability. The product you buy is a managed website; the specific tools behind it are our responsibility, not something you need to learn or maintain.

Can the site handle a traffic spike before a big sale?

Yes. Edge hosting with unmetered bandwidth is built for exactly that kind of short, sharp traffic increase.

Do we need our own hosting account?

No. Hosting is included in your plan and managed entirely by us.

What happens if a page fails the PageSpeed guarantee?

We fix it at no charge. The guarantee covers pages we build and host, tested on both mobile and desktop.

What does custom development cost compared with a page builder?

The build is covered by a $697 one-time fee invoiced after launch, and hosting, updates and revisions run inside the monthly fee from $127. There is no separate hosting or developer retainer.

How long does development take?

7 days on Ring, 10 on Block and 15 on Rostrum, from the onboarding call to a live site.

Can the site send forms into our CRM?

Yes. Consignment, contact and registration-interest forms can deliver into your CRM or inbox through a direct API, Zapier or Make.

Who fixes it if something breaks?

We do. Hosting, updates and security patches are ours to manage, so raise a support ticket in the client portal and the team picks it up.

Related

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See it built for your business

A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.

Book a demo

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