Features
Auction website features: everything included, by plan
Every auction website feature we build and run, from catalog pages to the AI receptionist, chat and text agents, and which plan carries each one.
Pages that open before the bid closes
Custom-coded catalog pages served from the edge, 90+ PageSpeed guaranteed.
- The problem it solves
- A slow catalog loses the bidder standing in a barn or a parking lot before the preview opens.
- Your part
- Nothing. Speed is built in and checked on every page we publish.
- Plans
- Every plan (Ring, Block, Rostrum)
Why speed decides who registers
A lot page that opens instantly keeps the bidder who was one tap from leaving. Every page is custom coded, ships almost no JavaScript, and is served from Cloudflare's global edge, so photos of the lots load fast even on the mobile connection of someone standing in a barn or a parking lot before preview hours. Speed is not a later fix, it is the first thing built.
What we guarantee
A Google PageSpeed score of 90+ on both mobile and desktop, on every page we build and host. If a page we control falls below that, we fix it at no charge. That guarantee holds through busy sale weeks, not just at launch, because the site is rebuilt and redeployed the same way every time a page changes.
Lot catalog pages built to browse fast
A catalog structure with categories, photos and condition notes that scans quickly on a phone.
- The problem it solves
- Two hundred lots in one long list is unreadable on a phone, so bidders give up before they find the lot they came for.
- Your part
- Send the lots, photos and fields for each sale; we load them as a revision.
- Plans
- Every plan (Ring, Block, Rostrum)
A catalog that scans in seconds
Bidders decide in seconds whether a lot is worth a closer look, so the catalog page leads with a clear photo, the lot number, a short description and any condition notes, arranged in a grid that scans the same way on a laptop and a phone. Categories group lots the way your own sale is organized, whether that is by room, by equipment class or by consignor.
Filtering and sorting that matches how a sale is run
Visitors filter by category, price range or keyword, and sort by lot number or closing time, so a page with two hundred lots is still usable on a phone. Every catalog page links back to the current sale and forward to the bid registration page, so nobody has to hunt for how to actually take part.
A sale calendar that stays current
One page listing every upcoming sale, with dates, locations and preview times.
- The problem it solves
- Sales announced only in a social post scroll out of sight within a day, and bidders email to ask when the next one is.
- Your part
- Tell us the date, place and preview window; we publish it.
- Plans
- Every plan (Ring, Block, Rostrum)
One page for every upcoming sale
The sale calendar lists every upcoming auction with its date, location, preview window and sale type, so a bidder who liked one estate sale can find the next one without emailing you to ask. Each entry links to that sale's own catalog page once lots are loaded, and archives automatically once the sale closes.
Built for search, not just for bidders
Search engines and AI answer tools both read a clear, structured calendar page well, which is part of how the site ranks for searches like "estate sale near me this weekend" in the towns you actually serve. Updating a sale date is one revision request, turned around within your plan's working-day window rather than a ticket to a web developer.
A bid registration page that explains the process plainly
The page that tells a first-time bidder exactly how to register and take part.
- The problem it solves
- First-time bidders who do not understand paddle registration, deposits or absentee bids call you, or simply do not come.
- Your part
- Give us your registration rules and terms once; we write them in plain steps.
- Plans
- Every plan (Ring, Block, Rostrum)
The page every first-time bidder needs
Most lost bidders are not lost because they dislike a lot, they are lost because nobody told them how registration actually works. This page lays out, in plain steps, how to register for a paddle number, what identification or deposit your house requires, and how in-person, phone and absentee bidding each work, written from the information you give us rather than invented.
We describe your process, we do not run bidding software
This is an information page, not a live bidding platform: it explains your rules and links to whichever bidding or registration system you already use, in person, by phone or through a third-party platform. Nothing here gives bidding, licensing or valuation advice, and the copy is written from the terms and conditions you supply for each sale.
A consignment page that pre-qualifies sellers
A page and short form that tells a consignor what you accept before they call.
- The problem it solves
- Every consignor call about an item you would never take costs time you do not have in sale week.
- Your part
- Tell us what you accept and where inquiries should land.
- Plans
- Every plan (Ring, Block, Rostrum)
Fewer calls about items you do not take
A clear consignment page states what categories your house accepts, how commission and buyer's premium generally work in plain terms you provide, and what a seller should bring to a drop-off or walkthrough appointment. That alone cuts down calls about items outside what you sell, because the answer is already on the page.
A short intake form instead of a long email thread
A short form collects photos, a category and a rough description, and drops straight into your CRM or inbox by API, Zapier or Make, so a seller's first contact is a form you can act on rather than a scattered email. You still make every acceptance decision; the page just filters the obvious no before it reaches you.
Researched articles published on a schedule
Weekly articles on running sales, consigning and bidding, written for your audience.
- The problem it solves
- A site that never publishes anything new gives search engines and AI assistants nothing to find between sales.
- Your part
- Nothing, or suggest topics in your client portal when you have them.
- Plans
- Every plan (Ring, Block, Rostrum)
Content that answers real questions
Articles cover the questions your bidders and consignors actually ask, such as how an absentee bid works or what to expect at an estate sale walkthrough, each 2,500 to 3,200 words and researched rather than generated from a template. Ring and Block publish 2 a week; Rostrum publishes 3 a week through the Content Engine.
Written for readers and for search
Every article answers its heading in the first sentence, cites real sources where it uses a figure, and links to your sale calendar, catalog or bid registration page where it is genuinely useful to the reader. That combination is what earns both a search ranking and a citation from an AI answer engine over time.
The AI Engine answers common questions after hours
A configured chat and receptionist agent for consignment and bidding questions.
- The problem it solves
- Questions about sale dates, registration and consignment arrive at night and on weekends, when nobody is at the desk.
- Your part
- Review the scripts before launch and tell us when a policy changes.
- Plans
- Block and Rostrum only
What it actually does
On Block and Rostrum, an AI chat and receptionist agent answers the questions that come in outside business hours: sale dates, registration steps, what your house accepts on consignment, and how to reach a person. It is configured from the same facts published on your site, so it never invents a policy you have not given it.
What it will not do
It does not give bidding, licensing, bonding or valuation advice, and it is configured to hand anything resembling advice straight to a person at your business. You review its scripts before launch. Usage is billed monthly in arrears at what our providers charge us, on top of the flat monthly fee.
An AI receptionist for the calls nobody can take
Answers the phone when your team is on the sale floor, takes the caller's details and books a callback or appointment.
- The problem it solves
- On sale day and preview day every person is on the floor, so the phone rings out and a consignor or bidder calls the next house instead.
- Your part
- Give us your sale facts and hours once, review the script before launch, and pick up the enquiries it passes to you.
- Plans
- Block and Rostrum only
What it answers
On Block and Rostrum, the AI receptionist answers questions about your business from the facts you have given us: upcoming sale dates and preview windows, how to register to bid, what you accept on consignment, where to park and how to reach a person. It takes the caller's name, number and reason, and books an appointment or a callback where you allow it, so a missed call becomes an enquiry you can act on.
What it hands to a person
It is configured not to give bidding, licensing, bonding or valuation advice, and to pass anything that sounds like a question about an item's value or a legal point straight to someone at your house. You review its scripts before it goes live and can ask us to change what it says at any time. AI usage is billed monthly in arrears at what our providers charge us, on top of the flat monthly fee.
An AI chat widget on every page
A chat window that answers sale, registration and consignment questions on the site, day or night.
- The problem it solves
- A bidder browsing the catalog at 11pm has one question, and a contact form that replies tomorrow loses them to a site that answers now.
- Your part
- Nothing beyond reviewing its answers before launch and keeping us told when a sale detail changes.
- Plans
- Block and Rostrum only
Answers while they are still on the page
The chat widget sits on every page of your site and answers the questions a catalog visitor actually has: when the sale closes, how absentee bidding works at your house, whether you take a certain kind of item on consignment. It is trained on the same facts published on your site, so what it says matches your pages, and it takes contact details when a visitor wants a person to follow up.
Where the conversation goes
Every conversation that needs a person lands where you already work, in your CRM or inbox, with the visitor's question and details attached. The widget is part of the AI Engine on Block and Rostrum; it is not on Ring. Like the receptionist, it never gives bidding or valuation advice.
AI text messaging agents, with carrier registration handled
Replies to text messages about your sales and books appointments, with A2P 10DLC registration filed for you.
- The problem it solves
- Bidders and consignors text rather than call, and a text that waits until Monday is a buyer who registered somewhere else.
- Your part
- Approve the messaging scripts, and keep the consent and opt-out records that apply to your own texts.
- Plans
- Block and Rostrum only
Text replies that do not wait for Monday
On Block and Rostrum, AI messaging agents answer text messages about your business: sale dates, registration steps, consignment questions and directions, and they book appointments such as a consignment walkthrough where you allow it. Anything that needs a person, or anything resembling advice, is handed to your team with the conversation attached.
A2P 10DLC registration, filed for you
US carriers require business text messaging to be registered under A2P 10DLC before messages are reliably delivered. We file that registration for you as part of setting up the agents, and carrier fees are passed through at cost. The forms on your site that collect a mobile number carry consent wording for text messages, and you remain responsible for the consent, opt-out and record-keeping rules that apply to your own communications.
Appointment booking for walkthroughs and callbacks
The AI agents book consignment walkthroughs, drop-offs and callbacks into the calendar you choose.
- The problem it solves
- Setting up a consignment walkthrough takes three calls and a voicemail, and by the third the seller has called another house.
- Your part
- Tell us which appointment types you offer and which calendar they should land in.
- Plans
- Block and Rostrum only
From question to booked appointment
When a consignor asks about bringing items in, or a bidder wants a call back about registration, the AI receptionist, chat widget and text agents can book the appointment directly, into the calendar you choose, for the appointment types you allow. You decide what can be booked and when; the agents only offer the slots you have opened.
The Content Engine keeps the calendar full of writing
3 researched articles a week, so the blog never runs dry during a busy sale season.
- The problem it solves
- A house running sales most weeks has no time to plan or write the articles that keep the site growing.
- Your part
- Nothing. Topics are planned around your sale schedule and you can veto any of them.
- Plans
- Rostrum only
For houses running sales most weeks
Rostrum includes the Content Engine: 3 researched articles a week instead of 2, so a house running estate sales, farm equipment auctions or fine art sales on a tight calendar has fresh, answer-first content matched to volume. Topics are planned around your actual sale schedule rather than picked at random.
Hosting, security and updates, handled
Cloudflare hosting with SSL, CDN and DDoS protection included, plus weekly updates.
- The problem it solves
- Plugin updates, SSL renewals and hosting bills land in your busiest week, and a hack or an outage lands on sale day.
- Your part
- Nothing. Hosting, SSL and updates are ours to run.
- Plans
- Every plan (Ring, Block, Rostrum)
Nothing to patch, renew or configure
Your site runs on Cloudflare's global network with SSL, CDN, DDoS protection and unmetered bandwidth included in the monthly fee, with no separate hosting bill and no renewal to remember during your busiest sale week. We push updates and security patches on our schedule so a plugin vulnerability never becomes your emergency.
Revisions through the client portal
Once your site is live you get a client portal to request revisions, raise support tickets and send us files. 5 revisions a month are included at any size, each turned around within 2 to 5 working days, then $20 per extra revision with no size limit and no hourly billing.
Every enquiry routed into your CRM or inbox
Consignment, contact and registration enquiries delivered by direct API, Zapier or Make to wherever you already work.
- The problem it solves
- Form entries sitting in a website dashboard nobody opens are consignors who never hear back.
- Your part
- Tell us where enquiries should land during onboarding: your CRM, a shared inbox, or both.
- Plans
- Every plan (Ring, Block, Rostrum)
No enquiry left inside the website
On every plan, the forms on your site deliver straight into your CRM or inbox by a direct API connection, Zapier or Make, with the details the form collected attached. A consignor who sends photos of a dining set arrives in the same place your team already works, ready for a decision, rather than as a notification someone has to remember to check.
SEO, answer engines and AI assistants, built in
Technical and on-page SEO, pages for the towns you serve, answer-first FAQ blocks, structured data and an llms.txt file.
- The problem it solves
- Bidders search "estate sale near me this weekend" or ask an AI assistant, and a site with one vague homepage is never the answer.
- Your part
- Tell us the sale types you run and the towns and counties you serve; we build the pages and the markup.
- Plans
- Every plan (Ring, Block, Rostrum)
SEO: the pages search engines can rank
Technical SEO (clean URLs, a sitemap, fast pages, correct canonical tags) and on-page SEO (one clear topic per page, titles and descriptions written for the click) are part of every build. We also build location or service-area pages for the towns and counties YOU serve, each with its own sale calendar entries and details, which is how a house starts showing up for local searches in each place rather than only in its home town.
AEO and GEO: being the answer, and being cited
Answer engine optimization means every page answers its heading in the first sentence and carries FAQ blocks, so it can be lifted into a featured snippet or a voice answer. Generative engine optimization means clean, consistent facts about your house, an llms.txt file and citable pages, which makes it more likely that ChatGPT, Claude, Perplexity or Google AI Overviews describe your house accurately. Nobody can guarantee a place in an AI answer, and we do not.
Structured data on every page
Each page carries JSON-LD structured data matched to what is actually on it: Organization or LocalBusiness for your house, Service, FAQPage, BreadcrumbList, and Review only where the reviews are real. Structured data does not rank a page by itself, but it tells search engines and AI tools exactly what each page is, which is what rich results and accurate citations depend on. We guarantee your site starts ranking for local searches in your area within 3 to 5 months of launch; if it has not, we keep doing the search work at no extra charge until it does.
The policy and compliance pages, written in
Privacy policy, terms of use, cookie policy with consent that really gates scripts, an accessibility statement and your terms of sale page.
- The problem it solves
- A site with no privacy policy, a cookie banner that does nothing, or buyer's terms hidden in a PDF looks careless to exactly the bidders you want.
- Your part
- Supply your terms of sale, buyer's premium and any state-specific wording you already use; have your own adviser approve anything legal.
- Plans
- Every plan (Ring, Block, Rostrum)
What comes with your site
Every build includes a privacy policy, website terms of use, a cookie policy with a consent banner that genuinely holds back analytics and marketing scripts until a visitor agrees, and an accessibility statement. Your own terms of sale, buyer's premium, payment and removal rules get a clear page of their own, linked from every catalog and registration page, written from the terms you supply.
Built with the rules in mind, not a legal opinion
Forms that collect a mobile number for texts carry consent wording written with TCPA rules in mind, and the build follows WCAG-minded accessibility practice (keyboard navigation, labelled forms, colour contrast) with the Americans with Disabilities Act in mind. These pages help you meet common obligations; they are not legal advice and do not guarantee compliance, so your own adviser should approve anything that carries legal weight for your house.
Moving from your current site without losing its rankings
Content worth keeping is moved across and every old address that earns traffic is redirected to its new page.
- The problem it solves
- Years of past sale listings earn search traffic, and a careless move breaks every one of those addresses overnight.
- Your part
- Give us access to the current site or an export, and the pages you most care about keeping.
- Plans
- Every plan (Ring, Block, Rostrum)
Mapped and redirected before the switch
Before launch we review your current site, move the content worth keeping, and set up redirects from every old address that still earns traffic to its closest new page, so bidders and search engines following an old link land somewhere useful. Past sale archives can be rebuilt as a simple results page rather than moved lot by lot, if that suits you better. You review the result before it goes live.
Your domain, in your name, and your content back if you leave
One domain included and registered to you; your content and articles exported within 14 days if you cancel.
- The problem it solves
- Houses that leave a provider often find the domain was never in their name and the content cannot be taken with them.
- Your part
- Nothing, unless you already own a domain, in which case we simply point it at the new site.
- Plans
- Every plan (Ring, Block, Rostrum)
What is yours, plainly
One domain is included for as long as your plan is active, registered in your name through Cloudflare Registrar or Spaceship, so you own it outright; if you leave, we transfer it wherever you say at no charge. Content you supply stays yours, and on cancellation we export your content and articles within 14 days. The design, code and templates we create stay ours and are licensed to you while your plan is active, which is what lets us keep the site fast and maintained for one monthly fee.
A client portal for revisions, tickets and files
One place to request changes, raise a support ticket, send files and message the team, from the day you launch.
- The problem it solves
- Catalog photos sent by text, a date change buried in an email thread, and nobody sure which version is live.
- Your part
- Send each change as a request in the portal, or email it and we log it for you.
- Plans
- Every plan (Ring, Block, Rostrum)
Every change tracked, nothing lost in an inbox
From launch day you have a client portal: request a revision, raise a support ticket, send the files you owe us and message the team, and see where each request stands. 5 revisions a month are included on every plan, each of any size, turned around within 2 to 5 working days; extra revisions are a flat $20 each, with no hourly billing.
Speed is
not a
later fix
A Page speed and ad cost
Does a faster site make sale ads cheaper?
It can. A fast, relevant landing page helps your Google Ads Quality Score and keeps more of the bidders you paid to reach on the page long enough to register. That is why speed is built first on every 90+ PageSpeed site we launch.
- 01
Built to load fast on a phone
Every page is custom coded, ships almost no script and is served from Cloudflare's edge. We guarantee a 90+ Google PageSpeed score on mobile and desktop for pages we build and host, and fix any that fall below it at no charge.
- 02
More of your paid clicks stay
When you pay for a click from a sale ad, the bidder still has to wait for the page. A catalog that opens quickly on a weak signal means fewer people give up before they see a single lot, so more of the traffic you already pay for turns into a registration or a consignment enquiry.
- 03
A better landing page can lower what a click costs
Google Ads Quality Score includes landing page experience: how relevant and useful your page is to the person who clicked. A fast, clear sale page that matches the ad helps that score, and a better score can lower what you pay per click. We do not promise a specific cost or position; we build the page that gives the ad its best chance.
- 04
Modern, readable and easy on a phone
Large tap targets, readable type, no pop-ups fighting the catalog, and forms that work with a thumb. A page that is easy to use keeps bidders reading, and it is the same page search engines judge you on.
Source: Google Ads Help, "About Quality Score for Search campaigns" (checked September 2026), which lists expected clickthrough rate, ad relevance and landing page experience as its three components.
B Search, answers and AI
How does an auction house get found in search and AI answers?
By having a specific, fast, well-marked page for every sale type and town it serves, written so the first sentence is the answer. That is what we build and keep publishing, and we guarantee your site starts ranking for local searches in your area within 3 to 5 months of launch, or we keep doing the search work at no extra charge until it does.
- SEO
Pages Google can rank, for the towns you serve
Technical SEO (clean addresses, a sitemap, fast pages, correct canonical tags) and on-page SEO (one topic per page, titles written for the click) come with every build. We also build a page for each town or county you run sales in, with its own calendar entries, so a search for an estate sale or an equipment auction in that place has a page of yours to find.
- AEO
The answer in the snippet, and in the voice reply
Answer engine optimization means every page answers its question in the first sentence, and carries FAQ blocks and clear lists. That is the shape Google lifts into featured snippets and voice assistants read aloud, for questions like "how does absentee bidding work" or "what does a buyer's premium mean".
- GEO
Described accurately by AI assistants
Generative engine optimization means clean, consistent facts about your house, an llms.txt file and citable pages, so ChatGPT, Claude, Perplexity and Google AI Overviews have something reliable to quote when someone asks where to find a farm auction or how to consign. Nobody can guarantee a place in an AI answer; we make an accurate one more likely.
- Schema
Structured data on every page
Each page carries JSON-LD matched to what is visibly on it: Organization or LocalBusiness for your house, Service, FAQPage, BreadcrumbList, and Review only where reviews are real. It tells search engines and AI tools exactly what a page is, which rich results and accurate citations depend on.
Written in,
not bolted
on later
C Compliance pages
Which policy pages come with your site?
All of these, on every plan. They help you meet the obligations most US auction houses have online and are built with the relevant rules in mind. They are not legal advice and do not guarantee compliance, so have your own adviser approve anything that carries legal weight for your house.
- 01Privacy policyWhat your forms collect, why, where it goes and how a visitor asks for it to be deleted, written with US state privacy laws in mind.
- 02Website terms of useThe rules for using your website itself, kept separate from the terms of any sale.
- 03Cookie policy and real consentA consent banner that genuinely holds back analytics and marketing scripts until the visitor agrees, and a policy listing what the site sets.
- 04Accessibility statementA WCAG-minded build (keyboard navigation, labelled forms, colour contrast) and a statement of how to report a problem, built with the Americans with Disabilities Act (ADA) and the WCAG 2.2 guidelines in mind.
- 05Terms of sale pageYour buyer's premium, payment, deposit, removal and pickup rules on one clear page, linked from every catalog and registration page, written from the terms you supply.
- 06Text message consent wordingOn Block and Rostrum, forms that collect a mobile number carry TCPA-style consent wording on any form that collects a mobile number for text messages, and we file A2P 10DLC carrier registration for business text messaging for you.
You stay responsible for the licensing, advertising and sale rules that apply to your own auctions in your state. We publish your terms; we do not draft them.
D Client reviews
What houses say the package changed
My first check was simple: open the auction collection guidance page on a mobile and try to get in touch. Everything a visitor needs is up top, and the inquiry button stands out properly. The days of talking customers through the menu are over.
Latifa SaeedAuction administrator, antiques and collectibles auction house, St. Petersburg, FLMobile navigation and page layout for auction collection guidance They built the FAQ from our actual auction collection guidance correspondence. They identified which questions belonged on the site and we checked every answer before launch. I now share a link instead of digging through the outbox.
Caroline BraddockCustomer services supervisor, estate clearance auction company, Overland Park, KSFAQ research and editorial review for auction collection guidance They pushed us to be precise about auction collection guidance, which felt slow at first and right at the end. The page describes the process faithfully and leaves the judgment calls to a conversation with our team. The awkward 'that's not quite what we meant' conversation has largely disappeared.
Albert DrummondHead of client services, fortnightly general saleroom, Akron, OHService scope and expectations for auction collection guidance
Tier matrix
Every feature, every tier, at a glance
| Feature | Ring | Block | Rostrum |
|---|---|---|---|
| Pages that open before the bid closes | |||
| Lot catalog pages built to browse fast | |||
| A sale calendar that stays current | |||
| A bid registration page that explains the process plainly | |||
| A consignment page that pre-qualifies sellers | |||
| Researched articles published on a schedule | |||
| The AI Engine answers common questions after hours | |||
| An AI receptionist for the calls nobody can take | |||
| An AI chat widget on every page | |||
| AI text messaging agents, with carrier registration handled | |||
| Appointment booking for walkthroughs and callbacks | |||
| The Content Engine keeps the calendar full of writing | |||
| Hosting, security and updates, handled | |||
| Every enquiry routed into your CRM or inbox | |||
| SEO, answer engines and AI assistants, built in | |||
| The policy and compliance pages, written in | |||
| Moving from your current site without losing its rankings | |||
| Your domain, in your name, and your content back if you leave | |||
| A client portal for revisions, tickets and files |
From demo to live
How a feature set actually becomes your website
- 01Book a demoSee a build for your sale type, on your screen, in about 30 minutes.
- 02OnboardingOne form and one call, about 15 minutes between them.
- 03We buildCalendar, catalog, registration and intake pages, in your brand.
- 04Live on day 710 and 15 days on Block and Rostrum.
- 05OngoingRevisions and researched articles, every week after launch.
Questions about the feature set
Which plan includes the AI receptionist and chat widget?
Block and Rostrum. Both include the AI Engine: an AI receptionist for calls your team cannot take, a chat widget on every page, text messaging agents, and appointment booking for walkthroughs and callbacks. Ring includes the full website without the AI Engine. AI usage is billed monthly in arrears at what our providers charge us, on top of the flat fee.
Do you handle A2P 10DLC registration for text messages?
Yes. US carriers require business text messaging to be registered under A2P 10DLC, and we file that registration for you when we set up the text agents on Block or Rostrum. Carrier fees are passed through at cost. Forms that collect a mobile number carry consent wording for texts, and you remain responsible for the consent, opt-out and record-keeping rules that apply to your own messages.
Can the AI agents book consignment walkthroughs?
Yes, where you allow it. The receptionist, chat widget and text agents can book appointments such as a consignment walkthrough, a drop-off slot or a callback into the calendar you choose, offering only the times you have opened. Anything outside that, or anything that sounds like a question about an item's value, goes to a person at your house.
What does the AI Engine actually do for an auction house?
On Block and Rostrum, an AI chat and receptionist agent answers common questions after hours: upcoming sale dates, how to register to bid, what your house accepts on consignment, and how to reach a person for anything else. It is configured from the facts already on your site, so it never invents a policy.
Will it give bidding, licensing or valuation advice?
No. It is configured specifically not to, and to hand anything resembling advice about a specific item's value, bidding strategy or licensing straight to a person at your business. You review its scripts before it goes live, and you can ask us to adjust what it says at any time.
What do SEO, AEO and GEO mean for an auction house website?
SEO gets your pages ranked in search: fast pages, clean structure and a page for each sale type and town you serve. AEO (answer engine optimization) shapes pages so the first sentence answers the question, which is what featured snippets and voice answers pull from. GEO (generative engine optimization) keeps your facts clean and citable so AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews describe your house accurately. All three are part of every plan.
Do you add schema markup to our site?
Yes. Every page carries JSON-LD structured data matched to what is visibly on it: Organization or LocalBusiness for your house, Service, FAQPage and BreadcrumbList, and Review markup only where the reviews are real and verifiable. Structured data does not rank a page on its own, but it tells search engines and AI tools exactly what each page is.
What do the researched articles actually cover?
Topics your bidders and consignors search for: how absentee bidding works, what to expect at an estate sale walkthrough, how a buyer's premium is calculated, how to prepare items for consignment. Each article is 2,500 to 3,200 words, answers its heading in the first sentence, and cites its sources where it uses a figure. Tier 1 and 2 publish 2 a week; Rostrum publishes 3 a week through the Content Engine.
Is hosting an extra cost?
No. Hosting is included in the monthly fee and never billed separately. Your site runs on Cloudflare's global network with SSL, CDN, DDoS protection and unmetered bandwidth included. There is no hosting invoice, no SSL renewal, no bandwidth overage during a busy sale week and no surprise line item in month four.
What happens to site speed when a catalog page gets hundreds of visits before a sale?
Nothing changes. Pages are served from Cloudflare's global edge network with unmetered bandwidth, so a surge of traffic in the days before a well-promoted sale does not slow the site down or trigger an overage charge.
Which policy pages come with the website?
A privacy policy, website terms of use, a cookie policy with a consent banner that genuinely holds back analytics and marketing scripts until a visitor agrees, an accessibility statement, and a clear terms of sale page written from the buyer's premium, payment and removal terms you supply. On plans with text agents, forms that collect a mobile number carry consent wording for texts. These help you meet common obligations; they are not legal advice.
Before you decide
Which features do the alternatives leave to you?
Builders, freelancers, agencies and GoHighLevel each cover part of this list. The comparison pages are fair about which part.
- 01GoHighLevel funnelsFunnels are great for one campaign; a weekly sale calendar and catalog need a full site. Many houses use both.
- 02GoHighLevel websitesA capable builder if your team will run it every week; a managed site if nobody has the time.
- 03GoHighLevel AIA deep, configurable AI toolbox if you run HighLevel yourself; a configured, reviewed agent included in the plan if you do not.
- 04WordPressUnmatched flexibility if you have a developer; a lot of moving parts if you do not.
- 05WixEasy to start and yours to run; a managed site trades the editor for someone doing the weekly work.
- 06SquarespacePolished templates for a small, stable site; a managed build for a catalog that changes weekly.