A website for an estate sale company that fills the driveway before the doors open
An estate and moving sale website earns its keep by publishing this week's sale the moment it is ready and by making the address, preview time and photos easy to find on a phone in the car.
01 What usually goes wrong
The pains specific to estate and moving sale auctioneers
- 01Sales are announced on a social page that older bidders and out-of-town collectors never see.
- 02Photos of the lots load slowly on mobile, where most people check a sale the morning of.
- 03There is no separate page for each sale, so last week's listing still shows up in search after the sale has closed.
- 04Questions about early entry, cash policy and parking come in one at a time by phone.
Every page
the build
ships with
02 Site structure
The pages your site will carry
- 01Home
- 02Sale calendar
- 03This week's sale catalog
- 04Past sale archive
- 05About the company
- 06Bid registration and terms
- 07Consign with us
- 08Contact
Weekly sale catalog page
A page you update every week with new lot photos, categories and the sale address, built once and reused for every sale rather than rebuilt from scratch.
03 What clients tell us
An illustrative example of the outcome
Our old site listed one sale at a time and it always looked out of date by Thursday. Now the calendar updates itself and the catalog loads fast from the truck stop before I even get to the barn.
04 Plans
Three ways to run it
- 01RingThe website, fully managed, live in 7 daysfrom $127
- 02BlockEverything, plus the AI Engine, live in 10 daysfrom $127
- 03RostrumEverything, plus the Content Engine, live in 15 daysfrom $127
Questions from estate and moving sale auctioneers
We run a sale almost every week. Can the site keep up?
Yes. The sale calendar and catalog pages are built to be updated on a schedule, not rebuilt each time. A new week's lots and address is one revision request, turned around within your plan's working-day window.
Do you handle in-person cashiering or checkout?
No. The site publishes the sale, the terms and how to register or bid; checkout, payment and pickup logistics stay entirely with your team on sale day.
Can you list multiple sales happening the same weekend?
Yes. The sale calendar carries every upcoming sale at once, each with its own catalog page, so a bidder can compare dates and locations without calling to ask.
What if photos come in the night before the sale?
Send them as soon as you have them. Photo updates are a normal revision and are completed within your plan's turnaround window, which is built for exactly this kind of last-minute update.
See it built for estate & moving sales
A live walk-through, on your screen, of the site you would get. $697 build fee invoiced only after launch.
Book a demo