A website for an estate sale company that fills the driveway before the doors open
An estate and moving sale website earns its keep by publishing this week's sale the moment it is ready and by making the address, preview time and photos easy to find on a phone in the car.
01 What usually goes wrong
The pains specific to estate and moving sale auctioneers
- 01Sales are announced on a social page that older bidders and out-of-town collectors never see.
- 02Photos of the lots load slowly on mobile, where most people check a sale the morning of.
- 03There is no separate page for each sale, so last week's listing still shows up in search after the sale has closed.
- 04Questions about early entry, cash policy and parking come in one at a time by phone.
Every page
the build
ships with
02 Site structure
The pages your site will carry
- 01Home
- 02Sale calendar
- 03This week's sale catalog
- 04Past sale archive
- 05About the company
- 06Bid registration and terms
- 07Consign with us
- 08Contact
Weekly sale catalog page
A page you update every week with new lot photos, categories and the sale address, built once and reused for every sale rather than rebuilt from scratch.
03 Client reviews
What estate & moving sales say changed
We expected a prettier website; what we actually use every day is the new form. It collects sale reference, lot number and collection question up front, so the back-and-forth we used to do by reply has largely gone. The first message is usually enough to act on now.
Sophia FarnhamSales administrator, country house and chattels auction team, Salem, ORInquiry form and response workflow for auction collection guidance They built the FAQ from our actual auction collection guidance correspondence. They identified which questions belonged on the site and we checked every answer before launch. I now share a link instead of digging through the outbox.
Caroline BraddockCustomer services supervisor, estate clearance auction company, Overland Park, KSFAQ research and editorial review for auction collection guidance The audit found our auction collection guidance details repeated across several pages, each worded slightly differently. There is a single approved version now, owned by a named person with a review date. Updates stopped being a treasure hunt.
Selim NassarConsignment coordinator, general household and estate auction house, Baton Rouge, LAContent audit and update process for auction collection guidance
Case studies for estate & moving sales
All 20 case studies- 09One approved version of the auction collection guidance factsFurniture and interiors saleroom, Tacoma, WA. When it comes to auction collection guidance, the business maintains one reference and checks the rest against it. Contradictions have nowhere left to hide.
- 13Catching auction collection guidance interest after closing timeGeneral household and estate auction house, Santa Rosa, CA. When it comes to auction collection guidance, overnight interest lands as an organized morning queue. Expectations are honest; the new setup improves capture and clarity, not staffing.
- 14Auction collection guidance forms that forgive mistakesEstate clearance auction company, Roanoke, VA. For auction collection guidance, submission failures are now minor detours. The form's behavior matches what visitors always assumed it did.
04 The first 30 days
What happens after you order?
Week one is the onboarding form and call: your towns, your early entry and payment policies, and when photos are usually ready. The site goes live in 7 days on Ring with the sale calendar, your next sale page and the standing policy pages. From then on each new sale is one revision, published within 2 to 5 working days, and closed sales move to the archive instead of disappearing.
What the AI receptionist, chat and text agents answer for you
- Answers "what is the address and when do the doors open" for this weekend's sale, from the sale page.
- Explains your early entry, numbers and payment policy to shoppers messaging late at night.
- Takes the details of someone wanting a walkthrough of a house to sell and passes them to your team.
Configured from the facts you supply. Anything that sounds like advice about value, bidding or licensing is handed to a person.
05 Plans
Which plan fits estate and moving sale auctioneers?
- 01RingThe website, fully managed, live in 7 days, 2 articles a week$127/ month
- 02BlockEverything, plus the AI Engine, live in 10 days, 2 articles a week, AI Engine included$267/ month + usage
- 03RostrumEverything, plus the Content Engine, live in 15 days, 3 articles a week, AI Engine included$647/ month
The package
Everything that comes with the build, by plan
- 01
A sale calendar that stays current
One page listing every upcoming sale, with dates, locations and preview times.
- Ringincluded
- Blockincluded
- Rostrumincluded
- 02
Lot catalog pages built to browse fast
A catalog structure with categories, photos and condition notes that scans quickly on a phone.
- Ringincluded
- Blockincluded
- Rostrumincluded
- 03
A bid registration page that explains the process plainly
The page that tells a first-time bidder exactly how to register and take part.
- Ringincluded
- Blockincluded
- Rostrumincluded
- 04
A consignment page that pre-qualifies sellers
A page and short form that tells a consignor what you accept before they call.
- Ringincluded
- Blockincluded
- Rostrumincluded
- 05
An AI receptionist for the calls nobody can take
Answers the phone when your team is on the sale floor, takes the caller's details and books a callback or appointment.
- Ringnot included
- Blockincluded
- Rostrumincluded
- 06
An AI chat widget on every page
A chat window that answers sale, registration and consignment questions on the site, day or night.
- Ringnot included
- Blockincluded
- Rostrumincluded
- 07
AI text messaging agents, with carrier registration handled
Replies to text messages about your sales and books appointments, with A2P 10DLC registration filed for you.
- Ringnot included
- Blockincluded
- Rostrumincluded
- 08
SEO, answer engines and AI assistants, built in
Technical and on-page SEO, pages for the towns you serve, answer-first FAQ blocks, structured data and an llms.txt file.
- Ringincluded
- Blockincluded
- Rostrumincluded
- 09
The policy and compliance pages, written in
Privacy policy, terms of use, cookie policy with consent that really gates scripts, an accessibility statement and your terms of sale page.
- Ringincluded
- Blockincluded
- Rostrumincluded
- 10
Hosting, security and updates, handled
Cloudflare hosting with SSL, CDN and DDoS protection included, plus weekly updates.
- Ringincluded
- Blockincluded
- Rostrumincluded
Questions from estate and moving sale auctioneers
We run a sale almost every week. Can the site keep up?
Yes. The sale calendar and catalog pages are built to be updated on a schedule, not rebuilt each time. A new week's lots and address is one revision request, turned around within your plan's working-day window.
Do you handle in-person cashiering or checkout?
No. The site publishes the sale, the terms and how to register or bid; checkout, payment and pickup logistics stay entirely with your team on sale day.
Can you list multiple sales happening the same weekend?
Yes. The sale calendar carries every upcoming sale at once, each with its own catalog page, so a bidder can compare dates and locations without calling to ask.
What if photos come in the night before the sale?
Send them as soon as you have them. Photo updates are a normal revision and are completed within your plan's turnaround window, which is built for exactly this kind of last-minute update.
Do you work with estate sale companies outside our own state?
Yes. The build is done remotely, so an estate sale company in Florida, Arizona, Texas or North Carolina gets the same service. The site is written around the towns and counties you actually run sales in.
Can the site show the sale address only on the day before?
Yes. The sale can be listed with its town and dates first, and the full address added as a revision when you are ready to release it.
What does an estate sale company pay each month?
From $127 a month on Ring, with a $697 one-time build fee invoiced after launch. Weekly sale updates come out of the 5 revisions included each month.
Can we share each sale page on social media?
Yes. Every sale has its own permanent address, so the link you post keeps pointing to the right sale, and after it closes, to the archive.
Before you decide
Weighing a website builder, a freelancer or GoHighLevel instead?
A builder you run yourself, a freelancer, an agency, or GoHighLevel: each is the right call for some houses. Here is a fair one-line verdict on each, and a full page when you want the detail.
- 01GoHighLevel funnelsFunnels are great for one campaign; a weekly sale calendar and catalog need a full site. Many houses use both.
- 02GoHighLevel websitesA capable builder if your team will run it every week; a managed site if nobody has the time.
- 03GoHighLevel AIA deep, configurable AI toolbox if you run HighLevel yourself; a configured, reviewed agent included in the plan if you do not.
- 04WordPressUnmatched flexibility if you have a developer; a lot of moving parts if you do not.
See it built for estate & moving sales
A live walk-through, on your screen, of the site you would get. $697 build fee invoiced only after launch.
Book a demo