Saturday sale, lots 101 to 240
PREVIEW FRI 4PM · BIDDING OPENS 10AM
- 118Oak farmhouse table$210
- 119Cast iron tool lot$65
- 120Vintage cornet, cased$140
- 121Studio pottery, 6 pcs$180
Example lots and figures, shown for illustration only.
For auction houses across the United States
The auction house website that fills the room before sale day
A managed, custom-coded website for auction houses: live in 7 days, 90+ PageSpeed, a sale calendar and catalog that stay current, and hosting included, from $127 a month.
- Live in 7 days
- 90+ PageSpeed
- 5 revisions a month
- Hosting included
$697 one-time build fee, invoiced only after launch. No fourth tier, no surprise add-on.
Built for every sale type a house runs
Estate and moving sales Farm and equipment Antiques and fine art Benefit and charity Government surplus Industrial liquidation
Sale calendar pages Lot catalog pages Online bid registration Consignment intake 90+ PageSpeed Hosting and SSL included
01 Client reviews
Estate, antiques and clearance houses, on what changed
Three auction teams in their own words, each naming what we built for them.
We expected a prettier website; what we actually use every day is the new form. It collects sale reference, lot number and collection question up front, so the back-and-forth we used to do by reply has largely gone. The first message is usually enough to act on now.
Sophia FarnhamSales administrator, country house and chattels auction team, Salem, ORInquiry form and response workflow for auction collection guidance My first check was simple: open the auction collection guidance page on a mobile and try to get in touch. Everything a visitor needs is up top, and the inquiry button stands out properly. The days of talking customers through the menu are over.
Latifa SaeedAuction administrator, antiques and collectibles auction house, St. Petersburg, FLMobile navigation and page layout for auction collection guidance They built the FAQ from our actual auction collection guidance correspondence. They identified which questions belonged on the site and we checked every answer before launch. I now share a link instead of digging through the outbox.
Caroline BraddockCustomer services supervisor, estate clearance auction company, Overland Park, KSFAQ research and editorial review for auction collection guidance
01
7 days
To launch on Ring
10 and 15 days on the other plans
02
90+
PageSpeed, guaranteed
Mobile and desktop, on pages we build and host
03
5
Revisions every month
Any size, turned around within 2 to 5 working days
04
$697
One-time build fee
Invoiced only after your site is live
Five places
a slow site
costs a house
the most
02 The gap between sales
What usually breaks between one sale and the next
These are the five places a slow or improvised site costs an auction house the most, and how this build closes each one.
- This week's saleToday:Announced in a social post that scrolls out of sight within a day.This build:Published on a sale calendar page that stays live and searchable.
- Registration questionsToday:Bidders call to ask how paddle registration and absentee bidding work.This build:A dedicated page answers it before the phone rings.
- Catalog on a phoneToday:Lot photos load slowly on a weak connection near the property.This build:Custom-coded catalog pages, served from the edge and held to a 90+ PageSpeed guarantee, open fast even on a weak signal.
- Past salesToday:Last month's listing still outranks this month's in search.This build:Closed sales move to an archive while the new one takes the spotlight.
- Consignment inquiriesToday:A generic contact form for every kind of item, sorted by hand.This build:A short intake form routes straight into your CRM or inbox.
What it costs
to leave it
another season
03 The cost of waiting
What does an out-of-date site cost an auction house?
Bidders and consignors, one sale at a time, and quietly. Nothing breaks on the day; the room is just a little smaller, every week, for reasons you never see.
- 01Every sale weekA bidder who cannot find this Saturday's address, preview window or catalog in one search goes to the house whose page they can find. The lots still sell, to a smaller room.
- 02Every consignment callWithout a page that says what you take, each seller with the wrong item costs a call, sometimes a drive. The good consignor with a full barn waits behind them.
- 03Every paid adA slow or confusing sale page wastes the click you paid for. The ad did its job; the page lost the bidder in the seconds before a photo appeared.
- 04Every closed saleSales that only lived in a social post leave nothing behind. A site with an archive keeps each sale working in search long after the hammer falls.
- 05Every evening and weekendQuestions asked after hours wait until Monday. By then the bidder has registered with someone who answered, or the seller has called another house.
Fixing it takes 7 days on Ring, from $127 a month, and the $697 build fee waits until you have approved the site.
04 Everything included
What is actually built into a GetAuctionWebsite site
Every plan carries a fast catalog, a sale calendar and managed hosting. See tier availability and full detail on the features page.
- 01
Pages that open before the bid closes
Custom-coded catalog pages served from the edge, 90+ PageSpeed guaranteed.
Read more - 02
A sale calendar that stays current
One page listing every upcoming sale, with dates, locations and preview times.
Read more - 03
Lot catalog pages built to browse fast
A catalog structure with categories, photos and condition notes that scans quickly on a phone.
Read more - 04
A bid registration page that explains the process plainly
The page that tells a first-time bidder exactly how to register and take part.
Read more - 05
A consignment page that pre-qualifies sellers
A page and short form that tells a consignor what you accept before they call.
Read more - 06
An AI receptionist for the calls nobody can take
Answers the phone when your team is on the sale floor, takes the caller's details and books a callback or appointment.
Read more - 07
Researched articles published on a schedule
Weekly articles on running sales, consigning and bidding, written for your audience.
Read more - 08
Hosting, security and updates, handled
Cloudflare hosting with SSL, CDN and DDoS protection included, plus weekly updates.
Read more
05 Signature diagram
How a bid increment ladder and a closing clock actually behave
An increment ladder sets how much a bid must rise at each price band, and a closing clock protects a lot from a last-second bid by extending it briefly when one lands late. Below is a fictional example lot showing both, the kind of explanation a bid registration page can give a first-time bidder before they ever place one.
Increment ladder, fictional example
- Band 1$0 to $99+$5
- Band 2$100 to $499+$25
- Band 3$500 to $1,999+$100
- Band 4$2,000 to $9,999+$250
- Band 5$10,000 and up+$500
Example lot, illustrative only. A lot currently at $640 sits in Band 3, so the next valid bid is $740, one full $100 step up.
Soft close
Closing clock, fictional example lot
A bid inside the last 2 minutes extends the clock back to 2:00, so a lot cannot close in the final seconds of a snipe. Your own house sets its own rules; this page only explains the concept.
06 The whole package
More than a website: everything in the package, by plan
The site, the AI receptionist and chat, the text agents, the articles, the hosting and the care. What each one does, the problem it solves in a sale week, what you have to do, and which plan carries it.
- 01
An AI receptionist for the calls nobody can take
Answers the phone when your team is on the sale floor, takes the caller's details and books a callback or appointment.
- The problem it solves
- On sale day and preview day every person is on the floor, so the phone rings out and a consignor or bidder calls the next house instead.
- Your part
- Give us your sale facts and hours once, review the script before launch, and pick up the enquiries it passes to you.
- Ringnot included
- Blockincluded
- Rostrumincluded
- 02
An AI chat widget on every page
A chat window that answers sale, registration and consignment questions on the site, day or night.
- The problem it solves
- A bidder browsing the catalog at 11pm has one question, and a contact form that replies tomorrow loses them to a site that answers now.
- Your part
- Nothing beyond reviewing its answers before launch and keeping us told when a sale detail changes.
- Ringnot included
- Blockincluded
- Rostrumincluded
- 03
AI text messaging agents, with carrier registration handled
Replies to text messages about your sales and books appointments, with A2P 10DLC registration filed for you.
- The problem it solves
- Bidders and consignors text rather than call, and a text that waits until Monday is a buyer who registered somewhere else.
- Your part
- Approve the messaging scripts, and keep the consent and opt-out records that apply to your own texts.
- Ringnot included
- Blockincluded
- Rostrumincluded
- 04
Appointment booking for walkthroughs and callbacks
The AI agents book consignment walkthroughs, drop-offs and callbacks into the calendar you choose.
- The problem it solves
- Setting up a consignment walkthrough takes three calls and a voicemail, and by the third the seller has called another house.
- Your part
- Tell us which appointment types you offer and which calendar they should land in.
- Ringnot included
- Blockincluded
- Rostrumincluded
- 05
Every enquiry routed into your CRM or inbox
Consignment, contact and registration enquiries delivered by direct API, Zapier or Make to wherever you already work.
- The problem it solves
- Form entries sitting in a website dashboard nobody opens are consignors who never hear back.
- Your part
- Tell us where enquiries should land during onboarding: your CRM, a shared inbox, or both.
- Ringincluded
- Blockincluded
- Rostrumincluded
- 06
Researched articles published on a schedule
Weekly articles on running sales, consigning and bidding, written for your audience.
- The problem it solves
- A site that never publishes anything new gives search engines and AI assistants nothing to find between sales.
- Your part
- Nothing, or suggest topics in your client portal when you have them.
- Ringincluded
- Blockincluded
- Rostrumincluded
- 07
The Content Engine keeps the calendar full of writing
3 researched articles a week, so the blog never runs dry during a busy sale season.
- The problem it solves
- A house running sales most weeks has no time to plan or write the articles that keep the site growing.
- Your part
- Nothing. Topics are planned around your sale schedule and you can veto any of them.
- Ringnot included
- Blocknot included
- Rostrumincluded
- 08
Hosting, security and updates, handled
Cloudflare hosting with SSL, CDN and DDoS protection included, plus weekly updates.
- The problem it solves
- Plugin updates, SSL renewals and hosting bills land in your busiest week, and a hack or an outage lands on sale day.
- Your part
- Nothing. Hosting, SSL and updates are ours to run.
- Ringincluded
- Blockincluded
- Rostrumincluded
- 09
SEO, answer engines and AI assistants, built in
Technical and on-page SEO, pages for the towns you serve, answer-first FAQ blocks, structured data and an llms.txt file.
- The problem it solves
- Bidders search "estate sale near me this weekend" or ask an AI assistant, and a site with one vague homepage is never the answer.
- Your part
- Tell us the sale types you run and the towns and counties you serve; we build the pages and the markup.
- Ringincluded
- Blockincluded
- Rostrumincluded
- 10
The policy and compliance pages, written in
Privacy policy, terms of use, cookie policy with consent that really gates scripts, an accessibility statement and your terms of sale page.
- The problem it solves
- A site with no privacy policy, a cookie banner that does nothing, or buyer's terms hidden in a PDF looks careless to exactly the bidders you want.
- Your part
- Supply your terms of sale, buyer's premium and any state-specific wording you already use; have your own adviser approve anything legal.
- Ringincluded
- Blockincluded
- Rostrumincluded
- 11
Moving from your current site without losing its rankings
Content worth keeping is moved across and every old address that earns traffic is redirected to its new page.
- The problem it solves
- Years of past sale listings earn search traffic, and a careless move breaks every one of those addresses overnight.
- Your part
- Give us access to the current site or an export, and the pages you most care about keeping.
- Ringincluded
- Blockincluded
- Rostrumincluded
- 12
Your domain, in your name, and your content back if you leave
One domain included and registered to you; your content and articles exported within 14 days if you cancel.
- The problem it solves
- Houses that leave a provider often find the domain was never in their name and the content cannot be taken with them.
- Your part
- Nothing, unless you already own a domain, in which case we simply point it at the new site.
- Ringincluded
- Blockincluded
- Rostrumincluded
- 13
A client portal for revisions, tickets and files
One place to request changes, raise a support ticket, send files and message the team, from the day you launch.
- The problem it solves
- Catalog photos sent by text, a date change buried in an email thread, and nobody sure which version is live.
- Your part
- Send each change as a request in the portal, or email it and we log it for you.
- Ringincluded
- Blockincluded
- Rostrumincluded
07 Three ways to be found
What each option actually gets you before your next sale
The short version is below. Ten full, fair comparisons, from GoHighLevel and WordPress to a freelancer or an agency, are on the compare pages.
- A
A free page or social post
- Old sales bury this week's under a scroll of history
- No catalog, no filtering, no sale calendar
- Nothing to rank in search once the post is old
- B
A generic website builder
- A real domain and a homepage
- No catalog structure built for lots or sale types
- You maintain plugins, speed and updates yourself
This build CA managed auction house website
- Sale calendar and catalog pages, built for this niche
- 90+ PageSpeed, hosting and weekly updates included
- 5 revisions a month, turned around in working days
Speed is
not a
later fix
08 Page speed and ad cost
Does a faster site make sale ads cheaper?
It can. A fast, relevant landing page helps your Google Ads Quality Score and keeps more of the bidders you paid to reach on the page long enough to register. That is why speed is built first on every 90+ PageSpeed site we launch.
- 01
Built to load fast on a phone
Every page is custom coded, ships almost no script and is served from Cloudflare's edge. We guarantee a 90+ Google PageSpeed score on mobile and desktop for pages we build and host, and fix any that fall below it at no charge.
- 02
More of your paid clicks stay
When you pay for a click from a sale ad, the bidder still has to wait for the page. A catalog that opens quickly on a weak signal means fewer people give up before they see a single lot, so more of the traffic you already pay for turns into a registration or a consignment enquiry.
- 03
A better landing page can lower what a click costs
Google Ads Quality Score includes landing page experience: how relevant and useful your page is to the person who clicked. A fast, clear sale page that matches the ad helps that score, and a better score can lower what you pay per click. We do not promise a specific cost or position; we build the page that gives the ad its best chance.
- 04
Modern, readable and easy on a phone
Large tap targets, readable type, no pop-ups fighting the catalog, and forms that work with a thumb. A page that is easy to use keeps bidders reading, and it is the same page search engines judge you on.
Source: Google Ads Help, "About Quality Score for Search campaigns" (checked September 2026), which lists expected clickthrough rate, ad relevance and landing page experience as its three components.
09 Who it is for
Built for the sale type you actually run
Six kinds of auction house, each with its own pages, its own pains and its own tool.
- 01 / 06
Estate and moving sale auctioneers
An estate and moving sale website earns its keep by publishing this week's sale the moment it is ready and by making the address, preview time and photos easy to find on a phone in the car.
See this build - 02 / 06
Farm and heavy equipment auction houses
A farm and equipment auction website earns its keep by publishing spec details, hours and condition notes clearly enough that a buyer decides to travel or bid absentee before sale day.
See this build - 03 / 06
Antique and fine art auction houses
An antique and fine art auction website earns its keep by giving a single significant lot the same care as a gallery listing: a clean photo, provenance notes and a clear way to bid or inquire.
See this build - 04 / 06
Benefit and charity auction organizers
A benefit and charity auction website earns its keep in the weeks before a single event, when the job is ticket sales, sponsor recognition and getting bidders pre-registered so the night itself runs fast.
See this build - 05 / 06
Government and municipal surplus auction houses
A government and municipal surplus auction website earns its keep by stating plainly who can bid, what documentation is required and how pickup works, before a buyer spends time on a lot they cannot actually claim.
See this build - 06 / 06
Industrial and business liquidation auctioneers
An industrial and business liquidation auction website earns its keep on a short timeline, when a plant closure or bankruptcy sale needs a catalog live and shared within days, not weeks.
See this build
10 Services
Every way we build for an auction house
Design, development, templates, search, redesign and multi-location, each with its own page. Pick a category to see what is inside.
- 01auction house website designA visual system for an auction house: lot photography that carries the page, a clear catalog grid, and a hero that says what sells here.
- 02estate sale company websiteA website built for a weekly estate sale schedule: fast catalog updates, mobile-first photos and a calendar that never looks stale.
- 03online bidding page designA registration and bid information page that explains your process plainly, so fewer first-time bidders drop off confused.
- 04government surplus auction websiteA public-facing surplus auction site with clear eligibility, asset detail and pickup information, built for a government or municipal seller.
- 01auction website developmentCustom-coded, edge-hosted development for an auction site: fast catalog pages, a sale calendar and hosting that scales on sale day.
- 02auction catalog page developmentThe build behind a lot catalog: categories, filtering, condition fields and a structure that scales from ten lots to two hundred.
- 03consignment auction websiteA consignment intake page and form that pre-qualifies sellers and routes inquiries straight into your CRM or inbox.
11 How it runs
From a demo to a live site, read around the clock
Five steps, in order. Turn the dial to any of them.
Step 1 · Day 0, 30 minutes
Book a demo
A live walk-through of a site built for your sale type, on your screen. No slide deck, and nothing to decide on the call.
Step 2 · Day 1, about 15 minutes
Onboarding form and call
Tell us your sale types, the areas you serve and where inquiries should land. Anything you do not have yet can follow later.
Step 3 · Days 2 to 6
We build the calendar and catalog
Your brand, sale calendar, catalog structure, bid registration and consignment intake pages, built and reviewed with you.
Step 4 · Day 7 on Ring
Live on day 7
10 days on Block and 15 on Rostrum. The build fee is invoiced only once the site is live and you have approved it.
Step 5 · Ongoing
Every week after that
5 revisions a month, of any size, each turned around within 2 to 5 working days, plus researched articles published every week.
12 Guarantees, with the conditions
What do you risk by ordering?
Less than with a one-off build. You see the finished site before the build fee is invoiced, and the promises below are written into the terms, with their limits stated right next to them.
The build fee comes after you approve
The $697 one-time build fee is never charged at signup. It is invoiced only once your site is live and you have confirmed you are satisfied with it.
If you cancel before the build starts, no build fee is charged.
90+ PageSpeed, or we fix it
Every page we build and host scores 90+ on Google PageSpeed, mobile and desktop. If one falls below that because of our work, we fix it at no charge.
Does not cover changes made by you or third parties.
Local rankings within 3 to 5 months
Your site starts ranking for local searches in your area within 3 to 5 months of launch. If it has not, we keep doing the search work at no extra charge until it does.
Covers your area and services, not every term. The remedy is the work, not a refund.
Your domain and content stay yours
The included domain is registered in your name and transferred free if you leave. Your content and articles are exported to you within 14 days of cancelling.
Design and code are licensed to you while your plan is active.
Plainly
We are not a licensed auctioneer, auction house, appraiser or bonding provider. We build, host and manage the website. Your bidding, your terms, title transfer and anything your license covers stay entirely with you, and nothing we publish is bidding, licensing, bonding or valuation advice.
13 What clients tell us
What does a managed auction site change week to week?
Real reviews from auction teams we built for, each naming what they got.
Paddle 01
We expected a prettier website; what we actually use every day is the new form. It collects sale reference, lot number and collection question up front, so the back-and-forth we used to do by reply has largely gone. The first message is usually enough to act on now.
Sophia Farnham
Sales administrator, country house and chattels auction team, Salem, ORInquiry form and response workflow for auction collection guidance
Paddle 02
My first check was simple: open the auction collection guidance page on a mobile and try to get in touch. Everything a visitor needs is up top, and the inquiry button stands out properly. The days of talking customers through the menu are over.
Latifa Saeed
Auction administrator, antiques and collectibles auction house, St. Petersburg, FLMobile navigation and page layout for auction collection guidance
Paddle 03
They built the FAQ from our actual auction collection guidance correspondence. They identified which questions belonged on the site and we checked every answer before launch. I now share a link instead of digging through the outbox.
Caroline Braddock
Customer services supervisor, estate clearance auction company, Overland Park, KSFAQ research and editorial review for auction collection guidance
Paddle 04
Our old auction collection guidance routine was a shared inbox and crossed fingers. Ownership is visible now, and cover no longer requires reading someone's entire inbox. The website and our way of working finally match.
Dominic Melrose
Client accounts coordinator, liquidation and clearance auction house, Manchester, NHInquiry assignment and staff handover for auction collection guidance
Paddle 05
The audit found our auction collection guidance details repeated across several pages, each worded slightly differently. There is a single approved version now, owned by a named person with a review date. Updates stopped being a treasure hunt.
Selim Nassar
Consignment coordinator, general household and estate auction house, Baton Rouge, LAContent audit and update process for auction collection guidance
Paddle 06
I wanted the auction collection guidance page to show how we work, not just assert that we work well. The page now presents real material with captions that make sense of it. It reads like the honest version of the calls we have every day.
Josephine Atwood
Vendor liaison, collectibles and memorabilia saleroom, Omaha, NEReference content and service presentation for auction collection guidance
Paddle 07
We shut at five-thirty. The auction collection guidance inquiries do not, and now the website copes with that. It gathers the right details overnight without pretending anyone is at the desk. I arrive to a usable list instead of piecing together scraps from three channels.
Stella Tredwell
Auctioneer, agricultural equipment auction house, Salem, ORAfter-hours inquiry capture for auction collection guidance
Paddle 08
Everyone talks about the new design; I cared more about where the old auction collection guidance links would land. Every legacy address was cataloged, mapped and tested before go-live. I could share the new site knowing the old links had been taken seriously.
Juliet Deighton
Saleroom manager, charity and fundraising auction team, Overland Park, KSPage migration and redirect mapping for auction collection guidance
Paddle numbers here are an index for this ring, not a record of a real sale.
Three projects, start to finish
All 20 case studies- 01First messages worth answering for auction collection guidanceIndustrial equipment auction house, Santa Rosa, CA. When it comes to auction collection guidance, first messages now carry everything needed to choose a follow-up.
- 02The short path to auction collection guidance on mobileFine art and ceramics saleroom, Roanoke, VA. For auction collection guidance, the journey from landing page to inquiry now works with a thumb. Staff answering questions on the move have a direct page to point people to.
- 03One shared set of answers for auction collection guidanceOnline timed auction company, Reno, NV. With auction collection guidance, one reference now serves callers, visitors and new staff alike. Routine explanations live on the page; judgment calls remain with the people responsible for them.
14 Six months after launch
What does a normal sale week look like once it is running?
Quieter than now. The site keeps up with the sale calendar instead of the other way round. This is an illustrative week, not a promise of any number of bidders.
- MondayYou send next Saturday's lots and photos through the client portal as one revision.
- WednesdayThe sale page and catalog are live, the calendar shows it, and last week's sale has moved to the archive on its own address.
- Thursday nightA bidder two states away finds the catalog, reads the absentee bidding page and registers. On Block and Rostrum the chat answered her question about pickup at 10pm.
- SaturdayThe catalog opens fast on phones in the parking lot. Your team is on the floor, and the AI receptionist takes the calls they cannot.
- SundayA researched article you did not have to write is published, and a consignor with a full barn fills in the intake form. It is in your CRM by Monday.
What the monthly fee replaces
From $127 a month, one fee covers work most houses otherwise buy in pieces, or do not do at all. The $697 build fee is invoiced once, after launch.
| What you would otherwise arrange | On a managed plan |
|---|---|
| Website hosting, SSL and a CDN | Included, never billed separately |
| Domain registration and renewal | One domain included, in your name |
| A developer on call for weekly changes | 5 revisions a month, then $20 each |
| Writing or buying articles | 2 to 3 researched articles a week |
| Plugin and security updates | Handled on our schedule |
| An after-hours answering service | AI receptionist, chat and text agents on Block and Rostrum |
15 Search, answers and AI
How does an auction house get found in search and AI answers?
By having a specific, fast, well-marked page for every sale type and town it serves, written so the first sentence is the answer. That is what we build and keep publishing, and we guarantee your site starts ranking for local searches in your area within 3 to 5 months of launch, or we keep doing the search work at no extra charge until it does.
- SEO
Pages Google can rank, for the towns you serve
Technical SEO (clean addresses, a sitemap, fast pages, correct canonical tags) and on-page SEO (one topic per page, titles written for the click) come with every build. We also build a page for each town or county you run sales in, with its own calendar entries, so a search for an estate sale or an equipment auction in that place has a page of yours to find.
- AEO
The answer in the snippet, and in the voice reply
Answer engine optimization means every page answers its question in the first sentence, and carries FAQ blocks and clear lists. That is the shape Google lifts into featured snippets and voice assistants read aloud, for questions like "how does absentee bidding work" or "what does a buyer's premium mean".
- GEO
Described accurately by AI assistants
Generative engine optimization means clean, consistent facts about your house, an llms.txt file and citable pages, so ChatGPT, Claude, Perplexity and Google AI Overviews have something reliable to quote when someone asks where to find a farm auction or how to consign. Nobody can guarantee a place in an AI answer; we make an accurate one more likely.
- Schema
Structured data on every page
Each page carries JSON-LD matched to what is visibly on it: Organization or LocalBusiness for your house, Service, FAQPage, BreadcrumbList, and Review only where reviews are real. It tells search engines and AI tools exactly what a page is, which rich results and accurate citations depend on.
16 Pricing
Three plans, always three, never a hidden fourth tier
Every plan includes the sale calendar, catalog pages, hosting and revisions. $697 one-time build fee, invoiced only after your site is live.
Ring
The website, fully managed
$127/ month
plus $697 build fee, after launch
- Live in 7 days
- 2 researched articles a week
- 5 revisions a month
Most chosen Block
Everything, plus the AI Engine
$267/ month + usage
plus $697 build fee, after launch
- Live in 10 days
- 2 researched articles a week
- 5 revisions a month
- AI receptionist, chat widget and text agents
Rostrum
Everything, plus the Content Engine
$647/ month
plus $697 build fee, after launch
- Live in 15 days
- 3 researched articles a week
- 5 revisions a month
- AI receptionist, chat widget and text agents
- The Content Engine
Every feature and the plan that carries it is on the pricing page, and how this compares with a website builder, a freelancer or an agency is on the comparison pages.
We expected a prettier website; what we actually use every day is the new form. It collects sale reference, lot number and collection question up front, so the back-and-forth we used to do by reply has largely gone. The first message is usually enough to act on now.
Sophia FarnhamSales administrator, country house and chattels auction team, Salem, ORInquiry form and response workflow for auction collection guidance Before this, sending our auction collection guidance form felt like posting a letter into the dark. The acknowledgment explains the next step clearly and tells people how to reach us if something is wrong. A modest change with an outsized effect on our mornings.
Lewis FramptonFront office supervisor, general consignment auction house, Green Bay, WISubmission acknowledgment and follow-up for auction collection guidance
Written in,
not bolted
on later
17 Compliance pages
Which policy pages come with your site?
All of these, on every plan. They help you meet the obligations most US auction houses have online and are built with the relevant rules in mind. They are not legal advice and do not guarantee compliance, so have your own adviser approve anything that carries legal weight for your house.
- 01Privacy policyWhat your forms collect, why, where it goes and how a visitor asks for it to be deleted, written with US state privacy laws in mind.
- 02Website terms of useThe rules for using your website itself, kept separate from the terms of any sale.
- 03Cookie policy and real consentA consent banner that genuinely holds back analytics and marketing scripts until the visitor agrees, and a policy listing what the site sets.
- 04Accessibility statementA WCAG-minded build (keyboard navigation, labelled forms, colour contrast) and a statement of how to report a problem, built with the Americans with Disabilities Act (ADA) and the WCAG 2.2 guidelines in mind.
- 05Terms of sale pageYour buyer's premium, payment, deposit, removal and pickup rules on one clear page, linked from every catalog and registration page, written from the terms you supply.
- 06Text message consent wordingOn Block and Rostrum, forms that collect a mobile number carry TCPA-style consent wording on any form that collects a mobile number for text messages, and we file A2P 10DLC carrier registration for business text messaging for you.
You stay responsible for the licensing, advertising and sale rules that apply to your own auctions in your state. We publish your terms; we do not draft them.
18 Where we build
Do you work with auction houses in my state?
Yes. We build and manage sites for auction houses in all 50 states, remotely, from onboarding call to launch. Your site is built around the towns and counties YOU hold sales in, with a page for each area worth ranking in.
- TXTexas Ranch, farm and heavy equipment sales across many counties, often with out-of-state bidders.
- FLFlorida Estate and moving sales on a near-weekly rhythm, with many buyers checking listings from a phone.
- CACalifornia Estate, antique and fine art houses where a single significant lot needs its own page.
- OHOhio Farm, equipment and household auctions run by family firms serving several counties.
- PAPennsylvania Farm, antique and estate sales where the sale bill still travels by word of mouth.
- GAGeorgia Equipment, real property and estate auctions spread across rural and metro counties.
- NCNorth Carolina Estate, farm and benefit auctions that need a calendar people can find again.
- ILIllinois Farm equipment and land auctions with bidders who travel or bid absentee.
States named as examples of where these sale types are common, not a list of clients. We build for houses in every state.
19 Before you decide
How does this compare to the other options?
A builder you run yourself, a freelancer, an agency, or GoHighLevel: each is the right call for some houses. Here is a fair one-line verdict on each, and a full page when you want the detail.
- 01GoHighLevel funnelsFunnels are great for one campaign; a weekly sale calendar and catalog need a full site. Many houses use both.
- 02GoHighLevel websitesA capable builder if your team will run it every week; a managed site if nobody has the time.
- 03GoHighLevel AIA deep, configurable AI toolbox if you run HighLevel yourself; a configured, reviewed agent included in the plan if you do not.
- 04WordPressUnmatched flexibility if you have a developer; a lot of moving parts if you do not.
- 05WixEasy to start and yours to run; a managed site trades the editor for someone doing the weekly work.
- 06SquarespacePolished templates for a small, stable site; a managed build for a catalog that changes weekly.
Written for
the week
before
a sale
20 From the blog
Playbooks for filling the room before sale day
- 01PerformanceAuction Website Speed: Why Sale Day Traffic Breaks Slow SitesAuction traffic arrives in a spike in the 48 hours before a sale, which is exactly when a slow catalog page fails. Here is what to measure and what to fix.
- 02Bidder ExperienceAbsentee And Online Bidding Pages That Answer The Phone For YouHow to write one bidding page that explains in-person, absentee, phone and online bidding clearly enough to stop the same questions arriving by phone every sale week.
- 03ConsignmentConsignment Intake Pages That Bring In Better LotsWhat a consignment page has to answer before a seller will call you, from commission and settlement to unsold lots, and how to structure it so consignors find it.
21 Questions
Answers on the offer, before you ask
The rest, grouped by what they are about, are on the FAQ page.
How long until my auction site is live?
7 days on Ring, 10 on Block while the AI agents are trained, and 15 on Rostrum with the Content Engine running. The clock starts at the onboarding call, not at purchase, so the sooner the form is in, the sooner your calendar and catalog pages are live.
Do you run the auction or the bidding platform itself?
No. We are a website design and management company, not an auctioneer, appraiser or bonding provider. We build the pages that publish your sales, explain your bidding and registration process and take consignment inquiries. Running the sale, taking bids, transferring title and anything requiring a license stays entirely with you.
Do you build websites for auction houses in every US state?
Yes. We build and manage sites for auction houses in all 50 states, remotely, from onboarding call to launch. The build is remote, so where you are makes no difference to the timeline. Houses in states such as Texas, Florida, California, Ohio and Pennsylvania often run sales across several counties, and the site gets a page for each town or county you actually hold sales in.
Which plan includes the AI receptionist and chat widget?
Block and Rostrum. Both include the AI Engine: an AI receptionist for calls your team cannot take, a chat widget on every page, text messaging agents, and appointment booking for walkthroughs and callbacks. Ring includes the full website without the AI Engine. AI usage is billed monthly in arrears at what our providers charge us, on top of the flat fee.
What do SEO, AEO and GEO mean for an auction house website?
SEO gets your pages ranked in search: fast pages, clean structure and a page for each sale type and town you serve. AEO (answer engine optimization) shapes pages so the first sentence answers the question, which is what featured snippets and voice answers pull from. GEO (generative engine optimization) keeps your facts clean and citable so AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews describe your house accurately. All three are part of every plan.
What happens straight after I buy?
You fill in the onboarding form and submit it. It asks about your sale types, the areas you serve, your brand, your domain, where consignment and bidding inquiries should land, and it takes about 15 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.
What counts as a revision, and what happens after five?
A revision is any change request you send, and there is no limit on how much goes into one. A new catalog, updated lot photos, a new sale date, a changed consignment policy: each is one revision. So is something larger, like "add three new lot categories and update the terms page," which is one revision, not three. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days, whatever the size.
What does the AI Engine actually do for an auction house?
On Block and Rostrum, an AI chat and receptionist agent answers common questions after hours: upcoming sale dates, how to register to bid, what your house accepts on consignment, and how to reach a person for anything else. It is configured from the facts already on your site, so it never invents a policy.
What do I actually pay, and when?
You pay the monthly fee for the tier you choose up front: $127, $267 plus AI usage, or $647 a month. The $697 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.
Going once
Ready to fill the room before your next sale?
A live, 30-minute walk-through of the site you would get, built for your sale type. Plans from $127 a month, $697 build fee invoiced only after launch, live in 7 days.
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