Ring
The website, fully managed
$127/ month
plus $697 one-time build fee, invoiced after launch
- Live in 7 days
- 2 researched articles a week
- 5 revisions a month, $20 after
- Sale calendar, catalog and registration pages
Sale boardillustrative
Sale types
Ground
Ink
Saved on this device only.
Pricing
Three plans from $127 a month plus a $697 one-time build fee, with a sale calendar, catalog pages, weekly updates, researched articles and managed hosting.

Ring
The website, fully managed
$127/ month
plus $697 one-time build fee, invoiced after launch
Block
Everything, plus the AI Engine
$267/ month + usage
plus $697 one-time build fee, invoiced after launch
Rostrum
Everything, plus the Content Engine
$647/ month
plus $697 one-time build fee, invoiced after launch
Block adds the AI Engine (an AI receptionist, a chat widget, text messaging agents and appointment booking) on top of everything in Ring; AI usage is billed monthly at what our providers charge us. Rostrum adds the Content Engine on top of that. There is no fourth tier and no separate add-on package.
We expected a prettier website; what we actually use every day is the new form. It collects sale reference, lot number and collection question up front, so the back-and-forth we used to do by reply has largely gone. The first message is usually enough to act on now.
Before this, sending our auction collection guidance form felt like posting a letter into the dark. The acknowledgment explains the next step clearly and tells people how to reach us if something is wrong. A modest change with an outsized effect on our mornings.
They pushed us to be precise about auction collection guidance, which felt slow at first and right at the end. The page describes the process faithfully and leaves the judgment calls to a conversation with our team. The awkward 'that's not quite what we meant' conversation has largely disappeared.
01 Every plan
02 Side by side
Every feature of the package, including the AI receptionist, chat and text agents, and exactly which plan carries it.
| What you get | Ring | Block | Rostrum |
|---|---|---|---|
| Monthly fee | $127 | $267 + AI usage | $647 |
| One-time build fee | $697 | $697 | $697 |
| Launch time | 7 days | 10 days | 15 days |
| Sale calendar page | Included | Included | Included |
| Lot catalog pages | Included | Included | Included |
| Bid registration page | Included | Included | Included |
| Consignment intake page | Included | Included | Included |
| Researched articles a week | 2 | 2 | 3 |
| Article length | 2,500 to 3,200 words | 2,500 to 3,200 words | 2,500 to 3,200 words |
| Revisions included a month | 5 | 5 | 5 |
| Extra revision cost | $20 | $20 | $20 |
| PageSpeed guarantee | 90+ | 90+ | 90+ |
| Free domain registration | Included | Included | Included |
| Cloudflare hosting, SSL, CDN | Included | Included | Included |
| CRM connection by API, Zapier or Make | Included | Included | Included |
| SEO, AEO and GEO build, structured data | Included | Included | Included |
| Pages for the towns and counties you serve | Included | Included | Included |
| Local ranking work until you rank (within 3 to 5 months) | Included | Included | Included |
| Privacy, terms, cookie consent, accessibility and terms of sale pages | Included | Included | Included |
| Migration from your old site with redirects | Included | Included | Included |
| Content export within 14 days if you cancel | Included | Included | Included |
| AI receptionist for calls your team cannot take | Not on this tier | Included | Included |
| AI chat widget on every page | Not on this tier | Included | Included |
| AI text messaging agents, A2P 10DLC filed for you | Not on this tier | Included | Included |
| Appointment booking by the AI agents | Not on this tier | Included | Included |
| Content Engine (3 articles a week) | Not on this tier | Not on this tier | Included |
| Client portal access | Included | Included | Included |
03 The terms, in plain words
Every plan carries a $697 build fee. It is never charged at signup. We invoice it only after your site is live and you have confirmed you are satisfied with it, which is also why it is not refundable once that happens: you have already approved the work.
A revision is any single change request, however large. 5 are included every month, completed within 2 to 5 working days. After that, each additional revision is a flat $20, with no cap and no hourly billing. Unused revisions do not roll over.
One domain is included free for as long as your plan is active, registered in your name. Hosting runs on Cloudflare's network with SSL, CDN, DDoS protection and unmetered bandwidth, all inside the monthly fee. Neither is ever billed separately.
Cancel any time by email, at least 2 business days before your next invoice date, during business hours (9:00 to 17:00 Central, Monday to Friday). All sales are final; the one exception is a duplicate or incorrect charge, corrected within 10 working days of you reporting it.
The four
that come
up next,
every time
04 Before you ask
Q01
We point your existing domain at the new site instead. Nothing changes for bidders who already know your address, and your included free domain option simply goes unused.
Q02
A revision is any single change request, of any size. "Update these three sale dates and add a new lot category" is one revision, not three, so a busy month rarely runs out the included five.
Q03
The one-time build fee is invoiced only after your site is live and you have confirmed you are satisfied with it. You are not charged the build fee first and asked to hope it turns out well.
Q04
Yes. Tell us during any billing cycle and we adjust your plan going forward from the next invoice.
05 Guarantees, with the conditions
Less than with a one-off build. You see the finished site before the build fee is invoiced, and the promises below are written into the terms, with their limits stated right next to them.
The $697 one-time build fee is never charged at signup. It is invoiced only once your site is live and you have confirmed you are satisfied with it.
If you cancel before the build starts, no build fee is charged.
Every page we build and host scores 90+ on Google PageSpeed, mobile and desktop. If one falls below that because of our work, we fix it at no charge.
Does not cover changes made by you or third parties.
Your site starts ranking for local searches in your area within 3 to 5 months of launch. If it has not, we keep doing the search work at no extra charge until it does.
Covers your area and services, not every term. The remedy is the work, not a refund.
Speed is
not a
later fix
06 Page speed and ad cost
It can. A fast, relevant landing page helps your Google Ads Quality Score and keeps more of the bidders you paid to reach on the page long enough to register. That is why speed is built first on every 90+ PageSpeed site we launch.
Every page is custom coded, ships almost no script and is served from Cloudflare's edge. We guarantee a 90+ Google PageSpeed score on mobile and desktop for pages we build and host, and fix any that fall below it at no charge.
When you pay for a click from a sale ad, the bidder still has to wait for the page. A catalog that opens quickly on a weak signal means fewer people give up before they see a single lot, so more of the traffic you already pay for turns into a registration or a consignment enquiry.
Google Ads Quality Score includes landing page experience: how relevant and useful your page is to the person who clicked. A fast, clear sale page that matches the ad helps that score, and a better score can lower what you pay per click. We do not promise a specific cost or position; we build the page that gives the ad its best chance.
07 After you order
The clock starts at the onboarding call, not at payment. Here is who does what, in order.
| When | Your part | Our part |
|---|---|---|
| Straight after ordering | Fill in the onboarding form, about 15 minutes. Missing something? Send it anyway. | Read it, list any gaps and book your onboarding call. |
| Onboarding call | Confirm sale types, towns served, where enquiries should land, your terms of sale. | Agree the launch date and the catalog fields your sales need. |
| The build | Answer the odd question and send lot photos if you have a sale coming. | Build the calendar, catalog, registration, consignment and policy pages in your brand; migrate and redirect your old site. |
| Launch, day 7 to 15 | Review the site and approve it. | Take it live: 7 days on Ring, 10 on Block while the AI agents are set up, 15 on Rostrum. |
| After you approve | Pay the $697 build fee invoice, due within 7 days. | Open your client portal and start the article schedule. |
| Every week after | Send changes as they come up. | 5 revisions a month, each within 2 to 5 working days, plus researched articles, updates and hosting. |
08 Before you decide
A builder you run yourself, a freelancer, an agency or GoHighLevel each cost money in a different way. Every comparison is fair about where the other option is the better fit.
You pay the monthly fee for the tier you choose up front: $127, $267 plus AI usage, or $647 a month. The $697 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.
Email us and say you want to cancel. Your message must reach us at least 2 business days before your next invoice date, during business hours, which are 9:00 to 17:00 Central Time, Monday to Friday. A message sent outside those hours counts from the start of the next business day, so a weekend email does not give 2 business days of notice for an invoice due Monday or Tuesday. With valid notice, no further invoice is raised and your site runs to the end of the month you have paid for. With late notice, the next invoice is charged as normal and the cancellation takes effect at the end of that month.
No. All sales are final, and that includes monthly fees, the build fee, extra revisions and any cost we pass through at what our providers charge us. We do not refund for a change of mind or for a month you did not use. The one exception is a duplicate or incorrect charge made by our billing: tell us within 30 days and we correct it within 10 working days. The build fee is charged only after you have approved your site, which is exactly why it is not refundable afterwards.
Block and Rostrum. Both include the AI Engine: an AI receptionist for calls your team cannot take, a chat widget on every page, text messaging agents, and appointment booking for walkthroughs and callbacks. Ring includes the full website without the AI Engine. AI usage is billed monthly in arrears at what our providers charge us, on top of the flat fee.
It can help, but no one can promise a figure. Google Ads Quality Score includes landing page experience, meaning how relevant and useful your page is to the person who clicked, and a better Quality Score can lower what you pay per click. A fast, clear sale page also keeps more of the bidders you paid to reach on the page long enough to register. We guarantee 90+ PageSpeed; we do not promise a cost per click.
No. One domain is included free for as long as your plan is active, registered in your name through Cloudflare Registrar or Spaceship, so you own it outright. If you already have a domain we point it at the new site instead and nothing changes for bidders who already know your address. If you ever leave, tell us where to send the domain and we transfer it at no charge.
Yes. One site and one domain can carry multiple sale types with their own catalog sections, or you can run a separate domain for a distinct brand. Tell us your structure during onboarding and we build the navigation to match it.
A revision is any change request you send, and there is no limit on how much goes into one. A new catalog, updated lot photos, a new sale date, a changed consignment policy: each is one revision. So is something larger, like "add three new lot categories and update the terms page," which is one revision, not three. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days, whatever the size.
Raise it in your client portal. You describe the change, attach the photos or details we need, and it lands with the team as a tracked request so you can see where it is. You can also email us or reply to any thread with our team, and we log it for you. Unused revisions do not roll over to the next month.
A live, 30-minute walk-through on your screen. Plans from $127 a month, $697 build fee after launch.
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