Sale boardillustrative

Lot118catalogue openRing02preview FridayIncrement$25example ladderPaddle44registeredAbsenteeopenleft bids takenLot119photographedSaleSattimed and liveConsignmentopenintake page
Live in
7 days
PageSpeed
90+
From
$127 a month
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01Who we build for
02What is included
03Pricing04Templates
05Resources
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Pricing

Auction website pricing: from $127 a month, live in 7 days

Three plans from $127 a month plus a $697 one-time build fee, with a sale calendar, catalog pages, weekly updates, researched articles and managed hosting.

  • $127 lowest monthly plan
  • $697 build fee, after launch
  • 7 days to launch
Infographic with Tamtam the howler monkey mascot: What every plan includes. A sale calendar page. Lot catalog pages. A bid registration page. A consignment intake page. 90+ PageSpeed. 5 revisions a month.

Block adds the AI Engine (an AI receptionist, a chat widget, text messaging agents and appointment booking) on top of everything in Ring; AI usage is billed monthly at what our providers charge us. Rostrum adds the Content Engine on top of that. There is no fourth tier and no separate add-on package.

  • We expected a prettier website; what we actually use every day is the new form. It collects sale reference, lot number and collection question up front, so the back-and-forth we used to do by reply has largely gone. The first message is usually enough to act on now.
    Sophia FarnhamSales administrator, country house and chattels auction team, Salem, ORInquiry form and response workflow for auction collection guidance
  • Before this, sending our auction collection guidance form felt like posting a letter into the dark. The acknowledgment explains the next step clearly and tells people how to reach us if something is wrong. A modest change with an outsized effect on our mornings.
    Lewis FramptonFront office supervisor, general consignment auction house, Green Bay, WISubmission acknowledgment and follow-up for auction collection guidance
  • They pushed us to be precise about auction collection guidance, which felt slow at first and right at the end. The page describes the process faithfully and leaves the judgment calls to a conversation with our team. The awkward 'that's not quite what we meant' conversation has largely disappeared.
    Albert DrummondHead of client services, fortnightly general saleroom, Akron, OHService scope and expectations for auction collection guidance

01 Every plan

What is in every plan, regardless of tier

02 Side by side

What is in each plan, row by row?

Every feature of the package, including the AI receptionist, chat and text agents, and exactly which plan carries it.

Ring, Block and Rostrum compared
What you getRingBlockRostrum
Monthly fee$127$267 + AI usage$647
One-time build fee$697$697$697
Launch time7 days10 days15 days
Sale calendar page Included Included Included
Lot catalog pages Included Included Included
Bid registration page Included Included Included
Consignment intake page Included Included Included
Researched articles a week223
Article length2,500 to 3,200 words2,500 to 3,200 words2,500 to 3,200 words
Revisions included a month555
Extra revision cost$20$20$20
PageSpeed guarantee90+90+90+
Free domain registration Included Included Included
Cloudflare hosting, SSL, CDN Included Included Included
CRM connection by API, Zapier or Make Included Included Included
SEO, AEO and GEO build, structured data Included Included Included
Pages for the towns and counties you serve Included Included Included
Local ranking work until you rank (within 3 to 5 months) Included Included Included
Privacy, terms, cookie consent, accessibility and terms of sale pages Included Included Included
Migration from your old site with redirects Included Included Included
Content export within 14 days if you cancel Included Included Included
AI receptionist for calls your team cannot take Not on this tier Included Included
AI chat widget on every page Not on this tier Included Included
AI text messaging agents, A2P 10DLC filed for you Not on this tier Included Included
Appointment booking by the AI agents Not on this tier Included Included
Content Engine (3 articles a week) Not on this tier Not on this tier Included
Client portal access Included Included Included

03 The terms, in plain words

Four things worth reading before you buy

The four
that come
up next,
every time

04 Before you ask

The questions that usually come up next

Q01

What if I already have a domain and do not want a new one?

We point your existing domain at the new site instead. Nothing changes for bidders who already know your address, and your included free domain option simply goes unused.

Q02

What if my sale calendar changes more than five times a month?

A revision is any single change request, of any size. "Update these three sale dates and add a new lot category" is one revision, not three, so a busy month rarely runs out the included five.

Q03

What happens if I am not satisfied with the finished site?

The one-time build fee is invoiced only after your site is live and you have confirmed you are satisfied with it. You are not charged the build fee first and asked to hope it turns out well.

Q04

Can I move to a different tier later?

Yes. Tell us during any billing cycle and we adjust your plan going forward from the next invoice.

05 Guarantees, with the conditions

What are the guarantees, and their limits?

Less than with a one-off build. You see the finished site before the build fee is invoiced, and the promises below are written into the terms, with their limits stated right next to them.

  • The build fee comes after you approve

    The $697 one-time build fee is never charged at signup. It is invoiced only once your site is live and you have confirmed you are satisfied with it.

    If you cancel before the build starts, no build fee is charged.

  • 90+ PageSpeed, or we fix it

    Every page we build and host scores 90+ on Google PageSpeed, mobile and desktop. If one falls below that because of our work, we fix it at no charge.

    Does not cover changes made by you or third parties.

  • Local rankings within 3 to 5 months

    Your site starts ranking for local searches in your area within 3 to 5 months of launch. If it has not, we keep doing the search work at no extra charge until it does.

    Covers your area and services, not every term. The remedy is the work, not a refund.

Read the guarantee terms

Speed is
not a
later fix

06 Page speed and ad cost

Why is page speed part of the price?

It can. A fast, relevant landing page helps your Google Ads Quality Score and keeps more of the bidders you paid to reach on the page long enough to register. That is why speed is built first on every 90+ PageSpeed site we launch.

  • 01

    Built to load fast on a phone

    Every page is custom coded, ships almost no script and is served from Cloudflare's edge. We guarantee a 90+ Google PageSpeed score on mobile and desktop for pages we build and host, and fix any that fall below it at no charge.

  • 02

    More of your paid clicks stay

    When you pay for a click from a sale ad, the bidder still has to wait for the page. A catalog that opens quickly on a weak signal means fewer people give up before they see a single lot, so more of the traffic you already pay for turns into a registration or a consignment enquiry.

  • 03

    A better landing page can lower what a click costs

    Google Ads Quality Score includes landing page experience: how relevant and useful your page is to the person who clicked. A fast, clear sale page that matches the ad helps that score, and a better score can lower what you pay per click. We do not promise a specific cost or position; we build the page that gives the ad its best chance.

How the speed guarantee works

07 After you order

What happens after you order?

The clock starts at the onboarding call, not at payment. Here is who does what, in order.

From order to your first month live
WhenYour partOur part
Straight after orderingFill in the onboarding form, about 15 minutes. Missing something? Send it anyway.Read it, list any gaps and book your onboarding call.
Onboarding callConfirm sale types, towns served, where enquiries should land, your terms of sale.Agree the launch date and the catalog fields your sales need.
The buildAnswer the odd question and send lot photos if you have a sale coming.Build the calendar, catalog, registration, consignment and policy pages in your brand; migrate and redirect your old site.
Launch, day 7 to 15Review the site and approve it.Take it live: 7 days on Ring, 10 on Block while the AI agents are set up, 15 on Rostrum.
After you approvePay the $697 build fee invoice, due within 7 days.Open your client portal and start the article schedule.
Every week afterSend changes as they come up.5 revisions a month, each within 2 to 5 working days, plus researched articles, updates and hosting.

Order your build Or see a demo first

Pricing FAQ

What do I actually pay, and when?

You pay the monthly fee for the tier you choose up front: $127, $267 plus AI usage, or $647 a month. The $697 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.

How do I cancel, and how much notice do you need?

Email us and say you want to cancel. Your message must reach us at least 2 business days before your next invoice date, during business hours, which are 9:00 to 17:00 Central Time, Monday to Friday. A message sent outside those hours counts from the start of the next business day, so a weekend email does not give 2 business days of notice for an invoice due Monday or Tuesday. With valid notice, no further invoice is raised and your site runs to the end of the month you have paid for. With late notice, the next invoice is charged as normal and the cancellation takes effect at the end of that month.

Do you offer refunds?

No. All sales are final, and that includes monthly fees, the build fee, extra revisions and any cost we pass through at what our providers charge us. We do not refund for a change of mind or for a month you did not use. The one exception is a duplicate or incorrect charge made by our billing: tell us within 30 days and we correct it within 10 working days. The build fee is charged only after you have approved your site, which is exactly why it is not refundable afterwards.

Which plan includes the AI receptionist and chat widget?

Block and Rostrum. Both include the AI Engine: an AI receptionist for calls your team cannot take, a chat widget on every page, text messaging agents, and appointment booking for walkthroughs and callbacks. Ring includes the full website without the AI Engine. AI usage is billed monthly in arrears at what our providers charge us, on top of the flat fee.

Will a faster website lower what we pay for Google Ads?

It can help, but no one can promise a figure. Google Ads Quality Score includes landing page experience, meaning how relevant and useful your page is to the person who clicked, and a better Quality Score can lower what you pay per click. A fast, clear sale page also keeps more of the bidders you paid to reach on the page long enough to register. We guarantee 90+ PageSpeed; we do not promise a cost per click.

Do I have to pay for a domain?

No. One domain is included free for as long as your plan is active, registered in your name through Cloudflare Registrar or Spaceship, so you own it outright. If you already have a domain we point it at the new site instead and nothing changes for bidders who already know your address. If you ever leave, tell us where to send the domain and we transfer it at no charge.

Can we run one domain for multiple sale types, like estate and farm equipment?

Yes. One site and one domain can carry multiple sale types with their own catalog sections, or you can run a separate domain for a distinct brand. Tell us your structure during onboarding and we build the navigation to match it.

What counts as a revision, and what happens after five?

A revision is any change request you send, and there is no limit on how much goes into one. A new catalog, updated lot photos, a new sale date, a changed consignment policy: each is one revision. So is something larger, like "add three new lot categories and update the terms page," which is one revision, not three. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days, whatever the size.

How do I actually request a change to a catalog page?

Raise it in your client portal. You describe the change, attach the photos or details we need, and it lands with the team as a tracked request so you can see where it is. You can also email us or reply to any thread with our team, and we log it for you. Unused revisions do not roll over to the next month.

See it built for your sale type

A live, 30-minute walk-through on your screen. Plans from $127 a month, $697 build fee after launch.

Book a demo