Priya Wetherell

Priya spends most weeks on calls with auction house owners who are moving off a page-builder site that cannot keep up with a Saturday sale. She focuses on the pages that turn a browser into a registered bidder: the catalog, the bid registration page and the sale calendar. She writes about what actually moves a visitor from scrolling lots to raising a paddle number online. She is not an auctioneer and does not give licensing, bonding or valuation advice.