A
Where they started
The previous site's knowledge left with its designer. Updating auction collection guidance information meant guessing or waiting.
Sale boardillustrative
Sale types
Ground
Ink
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20 Case study
Day to day with auction collection guidance, the team holds a usable operating reference from day one after launch. A colleague covering an absence can find the right person and follow documented steps without reconstructing the project's history.
Client anonymized by type and town. Quote published with the contact's permission.
Before
the build
A
The previous site's knowledge left with its designer. Updating auction collection guidance information meant guessing or waiting.
B
For auction collection guidance, nobody internally knew the procedures: who approves, how to request, what to check. Ordinary maintenance waited on one person's diary.
01 What we built
The handover packages a page inventory, update instructions and a contact list, plus a short guided check of the route to a collection clarification from the sale office. Ownership of buyer terms and loading arrangements sits with a named person and a named backup.
02 How long it took
25 working days after content approval, including staff review and handover.
Book a demo The $697 build fee is invoiced only after launch and your approval.
After
the build
03 What changed
Joseph Cromwell is the auctioneer at the agricultural equipment auction house in Lexington, KY.
I judge a project by what happens after launch. The auction collection guidance documentation means the site survives my holiday.
25 working days after content approval, including staff review and handover. The clock starts once the client has approved the content. The launch times on the pricing page (7 days on Ring) count from the onboarding call instead, so the two figures are measured from different starting points.
A client portal for revisions, tickets and files (Ring, Block, Rostrum); Your domain, in your name, and your content back if you leave (Ring, Block, Rostrum). All of it is on every plan, from Ring at $127 a month, with the $697 build fee invoiced only after launch.
The client is described by type and town on purpose: a agricultural equipment auction house in Lexington, KY, with 12 staff. The quote is published with the named contact's permission. We never publish a client's business name, logo or web address on a case study.
Read next
More projects for farm & equipment houses and for the same pieces of the build.
A 30-minute walk-through of a site built for your sale type. Plans from $127 a month, live in 7 days, $697 build fee after launch.
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