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16 Case study

Recorded approvals for auction collection guidance changes

Day to day with auction collection guidance, approval and publication now refer to one recorded version. The follow-up email chains that used to accompany every edit have largely disappeared.

The record
Client
Liquidation and clearance auction house
Where
Newark, DE
Size
15 staff; one locally managed operation
Took
25 working days

Client anonymized by type and town. Quote published with the contact's permission.

Before
the build

A

Where they started

Changes to the auction collection guidance page were requested through informal messages, often without identifying the exact wording that needed replacing.

B

Why it cost them time

For auction collection guidance, requests meant different things to different people. Approval happened in principle, then publication happened in practice, and the two did not always match.

01 What we built

The build, lot by lot

Every change is captured as one brief record: where, from what, to what, approved by whom. Updates concerning buyer terms and loading arrangements follow the identical route.

  1. Lot 01Structured change request
  2. Lot 02Named approver
  3. Lot 03Before-and-after preview
  4. Lot 04Publication check
25 of the 30 working days on the face, from content approval to handover.

02 How long it took

25 working days, approval to handover

25 working days after content approval, including staff review and handover.

  1. Day 0The client approves the content. The clock starts here.
  2. BuildWe build the pieces listed above.
  3. ReviewThe client's staff test it and ask for changes before anything goes live.
  4. Day 25Handover to the client's team.

Book a demo The $697 build fee is invoiced only after launch and your approval.

After
the build

03 What changed

What changed, in their words

Catherine Brightwell is the client accounts coordinator at the liquidation and clearance auction house in Newark, DE.

Approving an auction collection guidance change now means reading the old line and the new line. I see exactly what will appear before it does.
Catherine BrightwellClient accounts coordinator, liquidation and clearance auction house, Newark, Delaware

Questions about this project

How long did this project take?

25 working days after content approval, including staff review and handover. The clock starts once the client has approved the content. The launch times on the pricing page (7 days on Ring) count from the onboarding call instead, so the two figures are measured from different starting points.

Which plan covers the work in this case study?

A client portal for revisions, tickets and files (Ring, Block, Rostrum). All of it is on every plan, from Ring at $127 a month, with the $697 build fee invoiced only after launch.

Why is the client not named?

The client is described by type and town on purpose: a liquidation and clearance auction house in Newark, DE, with 15 staff. The quote is published with the named contact's permission. We never publish a client's business name, logo or web address on a case study.

Want the same fix for your house?

A 30-minute walk-through of a site built for your sale type. Plans from $127 a month, live in 7 days, $697 build fee after launch.