A
Where they started
Whether someone was starting fresh or following up on auction collection guidance, the site gave them the identical form to complete.
17 Case study
Existing auction collection guidance conversations stay findable
When it comes to auction collection guidance, new business and ongoing conversations sort themselves before staff get involved. Customers with a history are no longer processed as strangers.
The record
- Client
- Weekly general auction rooms
- Where
- Billings, MT
- Size
- 18 staff; one locally managed operation
- Sale type
- General & online salerooms
- Took
- 10 working days
Client anonymized by type and town. Quote published with the contact's permission.
Before
the build
B
Why it cost them time
With auction collection guidance, follow-ups arrived dressed as new business. Staff matched names to old threads before anyone could address the actual question.
01 What we built
The build, lot by lot
A clearly labeled follow-up path now asks for a reference where one exists, plus the question itself. New requests keep their own route, collecting sale reference, lot number and collection question, and the two message types arrive under different subjects.
- Lot 01Existing-request contact route
- Lot 02Optional reference field
- Lot 03Separate email subjects
- Lot 04New-inquiry form
02 How long it took
10 working days, approval to handover
10 working days after content approval, including staff review and handover.
- Day 0The client approves the content. The clock starts here.
- BuildWe build the pieces listed above.
- ReviewThe client's staff test it and ask for changes before anything goes live.
- Day 10Handover to the client's team.
Book a demo The $697 build fee is invoiced only after launch and your approval.
After
the build
03 What changed
What changed, in their words
Shankar Bhat is the bidding support coordinator at the weekly general auction rooms in Billings, MT.
Asking an existing auction collection guidance contact to re-introduce themselves was always faintly insulting. The separate path fixed it.
Questions about this project
How long did this project take?
10 working days after content approval, including staff review and handover. The clock starts once the client has approved the content. The launch times on the pricing page (7 days on Ring) count from the onboarding call instead, so the two figures are measured from different starting points.
Which plan covers the work in this case study?
Every enquiry routed into your CRM or inbox (Ring, Block, Rostrum). All of it is on every plan, from Ring at $127 a month, with the $697 build fee invoiced only after launch.
Why is the client not named?
The client is described by type and town on purpose: a weekly general auction rooms in Billings, MT, with 18 staff. The quote is published with the named contact's permission. We never publish a client's business name, logo or web address on a case study.
Read next
Related case studies
More projects for general and online salerooms and for the same pieces of the build.
- 07Ending the relay race in auction collection guidance handlingGeneral consignment auction house, Harrisburg, PA. With auction collection guidance, the 'I thought you had it' conversation has been designed out. Each inquiry shows its owner, its status and its fallback, and anyone covering can see all three.
- 04What happens after an auction collection guidance inquiry is sentAntiques and collectibles auction house, Newark, DE. Day to day with auction collection guidance, the reassurance traffic has moved onto the page. Staff time goes into answering inquiries instead of confirming they exist.
- 01First messages worth answering for auction collection guidanceIndustrial equipment auction house, Santa Rosa, CA. When it comes to auction collection guidance, first messages now carry everything needed to choose a follow-up.
Want the same fix for your house?
A 30-minute walk-through of a site built for your sale type. Plans from $127 a month, live in 7 days, $697 build fee after launch.