A
Where they started
The auction collection guidance form's only response was to reload the homepage. Senders were left to assume the message had gone somewhere.
04 Case study
What happens after an auction collection guidance inquiry is sent
Day to day with auction collection guidance, the reassurance traffic has moved onto the page. Staff time goes into answering inquiries instead of confirming they exist.
The record
- Client
- Antiques and collectibles auction house
- Where
- Newark, DE
- Size
- 9 staff; one locally managed operation
- Sale type
- Antique & fine art houses
- Took
- 25 working days
Client anonymized by type and town. Quote published with the contact's permission.
Before
the build
B
Why it cost them time
For auction collection guidance, some people sent the same request twice, and others rang to check it had arrived. Staff lost time merging duplicates and reassuring callers instead of responding.
01 What we built
The build, lot by lot
Each submission is met with a summary page explaining the next step toward a collection clarification from the sale office. The accompanying email tells the sender how to fix a mistake and when the team normally replies.
- Lot 01Confirmation page
- Lot 02Acknowledgment email
- Lot 03Correction contact
- Lot 04Opening-hours guidance
02 How long it took
25 working days, approval to handover
25 working days after content approval, including staff review and handover.
- Day 0The client approves the content. The clock starts here.
- BuildWe build the pieces listed above.
- ReviewThe client's staff test it and ask for changes before anything goes live.
- Day 25Handover to the client's team.
Book a demo The $697 build fee is invoiced only after launch and your approval.
After
the build
03 What changed
What changed, in their words
Edgar Norcott is the auction administrator at the antiques and collectibles auction house in Newark, DE.
People asking about auction collection guidance now know their message landed and what follows. Guessing has been designed out of it.
Questions about this project
How long did this project take?
25 working days after content approval, including staff review and handover. The clock starts once the client has approved the content. The launch times on the pricing page (7 days on Ring) count from the onboarding call instead, so the two figures are measured from different starting points.
Which plan covers the work in this case study?
Every enquiry routed into your CRM or inbox (Ring, Block, Rostrum). All of it is on every plan, from Ring at $127 a month, with the $697 build fee invoiced only after launch.
Why is the client not named?
The client is described by type and town on purpose: a antiques and collectibles auction house in Newark, DE, with 9 staff. The quote is published with the named contact's permission. We never publish a client's business name, logo or web address on a case study.
Read next
Related case studies
More projects for antique & fine art houses and for the same pieces of the build.
- 17Existing auction collection guidance conversations stay findableWeekly general auction rooms, Billings, MT. When it comes to auction collection guidance, new business and ongoing conversations sort themselves before staff get involved. Customers with a history are no longer processed as strangers.
- 11The right office, first time, for auction collection guidanceStamp and coin auction specialist, Chandler, AZ. With auction collection guidance, inquiries now introduce themselves to the correct office.
- 01First messages worth answering for auction collection guidanceIndustrial equipment auction house, Santa Rosa, CA. When it comes to auction collection guidance, first messages now carry everything needed to choose a follow-up.
Want the same fix for your house?
A 30-minute walk-through of a site built for your sale type. Plans from $127 a month, live in 7 days, $697 build fee after launch.