A
Where they started
The auction collection guidance contact route made no distinction between a first approach and a follow-up on an active matter.
10 Case study
Helping auction collection guidance visitors state their purpose
For auction collection guidance, visitors identify their purpose before typing a word. Staff receive a meaningful category with every message and can keep ongoing conversations apart from new ones.
The record
- Client
- Commercial surplus auction company
- Where
- Worcester, MA
- Size
- 12 staff; one locally managed operation
- Sale type
- Government & surplus houses
- Took
- 15 working days
Client anonymized by type and town. Quote published with the contact's permission.
Before
the build
B
Why it cost them time
Day to day with auction collection guidance, nothing in the inbox indicated what a message was for. Staff opened each one blind, sorting new requests from follow-ups by hand.
01 What we built
The build, lot by lot
Visitors now begin by choosing their purpose: a new inquiry, an existing request or a general question. Each leads to its own route, with the new-inquiry form collecting sale reference, lot number and collection question.
- Lot 01Contact categories
- Lot 02Separate follow-up route
- Lot 03Relevant form fields
- Lot 04Clear button labels
02 How long it took
15 working days, approval to handover
15 working days after content approval, including staff review and handover.
- Day 0The client approves the content. The clock starts here.
- BuildWe build the pieces listed above.
- ReviewThe client's staff test it and ask for changes before anything goes live.
- Day 15Handover to the client's team.
Book a demo The $697 build fee is invoiced only after launch and your approval.
After
the build
03 What changed
What changed, in their words
Jeremy Ashcroft is the operations coordinator at the commercial surplus auction company in Worcester, MA.
The categories match how people really contact us about auction collection guidance. The guesswork about who is new has gone.
Questions about this project
How long did this project take?
15 working days after content approval, including staff review and handover. The clock starts once the client has approved the content. The launch times on the pricing page (7 days on Ring) count from the onboarding call instead, so the two figures are measured from different starting points.
Which plan covers the work in this case study?
Every enquiry routed into your CRM or inbox (Ring, Block, Rostrum). All of it is on every plan, from Ring at $127 a month, with the $697 build fee invoiced only after launch.
Why is the client not named?
The client is described by type and town on purpose: a commercial surplus auction company in Worcester, MA, with 12 staff. The quote is published with the named contact's permission. We never publish a client's business name, logo or web address on a case study.
Read next
Related case studies
More projects for government & surplus houses and for the same pieces of the build.
- 01First messages worth answering for auction collection guidanceIndustrial equipment auction house, Santa Rosa, CA. When it comes to auction collection guidance, first messages now carry everything needed to choose a follow-up.
- 04What happens after an auction collection guidance inquiry is sentAntiques and collectibles auction house, Newark, DE. Day to day with auction collection guidance, the reassurance traffic has moved onto the page. Staff time goes into answering inquiries instead of confirming they exist.
- 07Ending the relay race in auction collection guidance handlingGeneral consignment auction house, Harrisburg, PA. With auction collection guidance, the 'I thought you had it' conversation has been designed out. Each inquiry shows its owner, its status and its fallback, and anyone covering can see all three.
Want the same fix for your house?
A 30-minute walk-through of a site built for your sale type. Plans from $127 a month, live in 7 days, $697 build fee after launch.