Sale boardillustrative

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Live in
7 days
PageSpeed
90+
From
$127 a month
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01Who we build for
02What is included
03Pricing04Templates
05Resources
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Catalog page development that scales from ten lots to two hundred

Auction catalog page development means building a structure of categories, filters and lot fields once, so adding this week's sale is a data entry job, not a new web page every time.

The terms

What it costs

  • Plans$127 a month
  • Build fee$697, after launch
  • Live in7 days
  • Revisions5 a month
  • Domain and hostingIncluded

01

One structure, every sale

Rather than building a one-off page for each sale, the catalog is developed as a reusable structure: a lot has a number, a category, photos, a description and optional fields like condition or hours, and every sale reuses the same structure with new content. That is what makes a weekly or monthly sale schedule sustainable instead of a new project every time.

Infographic with Tamtam the howler monkey mascot: One lot structure, every sale. A reusable lot structure. Category and keyword filtering. Sale-specific condition fields. Links to registration and calendar. Mobile-tested at scale.

02

Filtering built for how bidders actually browse

Filtering by category, price range or keyword, and sorting by lot number or closing time, are built into the catalog structure itself, tested on a phone screen where most browsing actually happens. A two-hundred-lot sale needs to feel as usable as a twenty-lot one, and that only happens if filtering is part of the build, not an afterthought.

03

Fields that match your sale type

A farm equipment catalog needs hours and manufacturer fields; a fine art catalog needs provenance and medium; an estate sale catalog needs room or category. The catalog structure is developed around the fields your sale type actually needs, decided during onboarding rather than forced into a one-size template.

Who it is for

Is auction catalog page development right for your house?

This is for an auction house that publishes dozens or hundreds of lots per sale and needs bidders to browse them on a phone. It suits houses that currently paste lot lists into a single page or a PDF, and want a catalog with categories, filters and fields matched to what they sell.

Signs you need it
  • Your catalog is a PDF bidders have to download and zoom.
  • Bidders cannot filter by category or sort by closing time.
  • Equipment lots have no field for hours, and art lots no field for provenance.
  • Building each sale's catalog takes most of a day.

Deliverables

What you get with auction catalog page development

Client reviews for this service

What houses say about auction catalog page development

  • We expected a prettier website; what we actually use every day is the new form. It collects sale reference, lot number and collection question up front, so the back-and-forth we used to do by reply has largely gone. The first message is usually enough to act on now.
    Sophia FarnhamSales administrator, country house and chattels auction team, Salem, ORInquiry form and response workflow for auction collection guidance
  • Before this, sending our auction collection guidance form felt like posting a letter into the dark. The acknowledgment explains the next step clearly and tells people how to reach us if something is wrong. A modest change with an outsized effect on our mornings.
    Lewis FramptonFront office supervisor, general consignment auction house, Green Bay, WISubmission acknowledgment and follow-up for auction collection guidance

How the work runs

How is auction catalog page development done, step by step?

  1. Step 1Choose the fieldsOn the onboarding call we agree the lot fields your sale type needs, such as hours, manufacturer or provenance.
  2. Step 2Build filters and sortingCategory, keyword and price filters and lot or closing-time sorting are built and tested on a phone.
  3. Step 3Load the first saleYour first sale is loaded from the spreadsheet or list you send.
  4. Step 4Repeat each saleEach new catalog is one revision, loaded into the same structure within 2 to 5 working days.

Want to see auction catalog page development built for your sale type?

Timeline and cost

How long does it take, and what does it cost?

auction catalog page development is part of every plan, not a separate project fee. What changes between plans is the launch time, the article volume and the AI Engine. The $697 build fee is invoiced only after launch and your approval.

The three plans
PlanMonthlyLive inArticles a weekAI Engine
Ring$1277 days2Not on this plan
Block$267 + AI usage10 days2Included
Rostrum$64715 days3Included

What drives the choice: how fast you need to launch, whether after-hours calls and texts need answering, and how much you want published each week. 5 revisions a month on every plan, then $20 each.

Said plainly,
before you
buy

What is not included?

Knowing the limits up front saves a surprise later. We build and run the website; the auction and its decisions stay yours.

  • 01We do not describe, grade or value lots; the lot copy comes from you.
  • 02We do not photograph or edit lot images beyond resizing for the web.
  • 03We do not sync live bid prices from a bidding platform into the catalog.
  • 04We do not print catalogs.

Guarantees, with the conditions

What is guaranteed on auction catalog page development?

Less than with a one-off build. You see the finished site before the build fee is invoiced, and the promises below are written into the terms, with their limits stated right next to them.

  • The build fee comes after you approve

    The $697 one-time build fee is never charged at signup. It is invoiced only once your site is live and you have confirmed you are satisfied with it.

    If you cancel before the build starts, no build fee is charged.

  • 90+ PageSpeed, or we fix it

    Every page we build and host scores 90+ on Google PageSpeed, mobile and desktop. If one falls below that because of our work, we fix it at no charge.

    Does not cover changes made by you or third parties.

  • Local rankings within 3 to 5 months

    Your site starts ranking for local searches in your area within 3 to 5 months of launch. If it has not, we keep doing the search work at no extra charge until it does.

    Covers your area and services, not every term. The remedy is the work, not a refund.

Read the guarantee terms

Comes with it

What else comes with every build

The parts of the package that matter most alongside this service, and the plans that carry them.

Compare the plans

Questions about auction catalog page development

Can the catalog handle two hundred lots without slowing down?

Yes, filtering and pagination are built into the catalog structure specifically so a large sale stays fast and usable.

Can we add custom fields for our sale type?

Yes, fields like hours, provenance or manufacturer are set up during onboarding to match what your sale type actually needs.

Who enters the lot data each week?

You send us the lots as a revision request, or your team can be trained on the update process depending on your plan; either way it is turned around within your plan's window.

Does the catalog work without a live bidding integration?

Yes, the catalog is an information and browsing structure; it links out to whatever bidding process you use rather than requiring a specific integration.

Can we send the lots as a spreadsheet?

Yes. A spreadsheet with one row per lot and a folder of photos named by lot number is the fastest way to load a catalog.

Does loading a new catalog cost extra?

No, a new catalog is one revision. 5 revisions a month are included; after that each is $20, with no size limit.

Can a lot link to our bidding platform directly?

Yes. Each lot or sale can carry a link to the matching page on the bidding platform you use.

How fast is the first catalog online?

It goes live with the site, in 7 days on Ring from the onboarding call, provided the lot list and photos are in by then.

Related

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See it built for your business

A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.

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