A
Where they started
The auction collection guidance pages were organized around a desktop menu with layers of subsections. Mobile visitors scrolled past paragraphs of copy before finding any way to get in touch.
02 Case study
The short path to auction collection guidance on mobile
For auction collection guidance, the journey from landing page to inquiry now works with a thumb. Staff answering questions on the move have a direct page to point people to.
The record
- Client
- Fine art and ceramics saleroom
- Where
- Roanoke, VA
- Size
- 18 staff; one locally managed operation
- Sale type
- Antique & fine art houses
- Took
- 15 working days
Client anonymized by type and town. Quote published with the contact's permission.
Before
the build
B
Why it cost them time
Day to day with auction collection guidance, callers kept asking where to find things that were, technically, on the site. The information existed; the path to it did not survive a smaller screen.
01 What we built
The build, lot by lot
A compact mobile menu now groups an overview, buyer terms and loading arrangements and a clearly labeled inquiry button. Sections were reordered so the questions visitors ask first appear first.
- Lot 01Mobile navigation
- Lot 02Short page sections
- Lot 03Visible contact action
- Lot 04Readable text sizing
02 How long it took
15 working days, approval to handover
15 working days after content approval, including staff review and handover.
- Day 0The client approves the content. The clock starts here.
- BuildWe build the pieces listed above.
- ReviewThe client's staff test it and ask for changes before anything goes live.
- Day 15Handover to the client's team.
Book a demo The $697 build fee is invoiced only after launch and your approval.
After
the build
03 What changed
What changed, in their words
Cameron Whitley is the cataloging assistant at the fine art and ceramics saleroom in Roanoke, VA.
Our auction collection guidance page finally behaves on the device people actually use. The menu-navigation phone calls have ended.
Questions about this project
How long did this project take?
15 working days after content approval, including staff review and handover. The clock starts once the client has approved the content. The launch times on the pricing page (7 days on Ring) count from the onboarding call instead, so the two figures are measured from different starting points.
Which plan covers the work in this case study?
Pages that open before the bid closes (Ring, Block, Rostrum). All of it is on every plan, from Ring at $127 a month, with the $697 build fee invoiced only after launch.
Why is the client not named?
The client is described by type and town on purpose: a fine art and ceramics saleroom in Roanoke, VA, with 18 staff. The quote is published with the named contact's permission. We never publish a client's business name, logo or web address on a case study.
Read next
Related case studies
More projects for antique & fine art houses and for the same pieces of the build.
- 12Auction collection guidance: shown, not just describedToys and models auction specialist, Savannah, GA. Day to day with auction collection guidance, the site explains the work using things the business can actually show. Assessments based on published material replace ones based on tone.
- 06Honest limits on the auction collection guidance pageJewelry and watches auction house, Tulsa, OK. For auction collection guidance, people arrive knowing what the site can and cannot decide for them. Conversations start on the substance rather than on corrections.
- 04What happens after an auction collection guidance inquiry is sentAntiques and collectibles auction house, Newark, DE. Day to day with auction collection guidance, the reassurance traffic has moved onto the page. Staff time goes into answering inquiries instead of confirming they exist.
Want the same fix for your house?
A 30-minute walk-through of a site built for your sale type. Plans from $127 a month, live in 7 days, $697 build fee after launch.