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A multi-location auction house website works when each area you serve has its own page, without duplicating your entire catalog, calendar and terms for every branch.
What it costs
01
The goal is a dedicated page for each town, county or region you serve, each one specific enough to rank for a local search, without maintaining an entirely separate site or catalog for every location. Shared elements, like your registration process and terms, live once and are referenced everywhere, while each area page carries what is actually local: its own sale calendar entries and contact details.
02
Where a single catalog serves several branches, lots can be tagged by location and filtered accordingly, so a bidder in one town sees relevant sales first without you maintaining duplicate catalog structures. Where branches run genuinely separate operations, we set up distinct sale calendars under one shared site architecture instead.
03
Every location page shares the same design system and terms so the business reads as one credible operation, while carrying the specific address, preview hours and local contact for that branch. That balance is what keeps a multi-location build from turning into either a confusing single page or an expensive set of disconnected sites.
Deliverables
Dedicated, specific pages for each town, county or region.
One catalog structure that filters cleanly by branch or area.
Registration and terms content managed once, referenced everywhere.
Separate calendars where branches genuinely run independent sales.
Each area page links to sibling locations, helping bidders find the right branch.
How the work runs
Who it is for
This is for an auction house with more than one yard, gallery or branch, or one that runs sales across several counties. That is common for equipment and estate houses in states like Texas, Pennsylvania, North Carolina and Florida, where a house may sell in towns hours apart. It gives each area its own page under one site, one brand and one set of terms.
Want to see multi-location auction house website built for your sale type?
Client reviews for this service
We have more than one contact point, and the old auction collection guidance page never said which applied where. Inquiries arrive at the right office already labeled, no internal relay required. Customers no longer need a map of our internal structure.
We expected a prettier website; what we actually use every day is the new form. It collects sale reference, lot number and collection question up front, so the back-and-forth we used to do by reply has largely gone. The first message is usually enough to act on now.
Said plainly,
before you
buy
Knowing the limits up front saves a surprise later. We build and run the website; the auction and its decisions stay yours.
Guarantees, with the conditions
Less than with a one-off build. You see the finished site before the build fee is invoiced, and the promises below are written into the terms, with their limits stated right next to them.
The $697 one-time build fee is never charged at signup. It is invoiced only once your site is live and you have confirmed you are satisfied with it.
If you cancel before the build starts, no build fee is charged.
Every page we build and host scores 90+ on Google PageSpeed, mobile and desktop. If one falls below that because of our work, we fix it at no charge.
Does not cover changes made by you or third parties.
Your site starts ranking for local searches in your area within 3 to 5 months of launch. If it has not, we keep doing the search work at no extra charge until it does.
Covers your area and services, not every term. The remedy is the work, not a refund.
Timeline and cost
multi-location auction house website is part of every plan, not a separate project fee. What changes between plans is the launch time, the article volume and the AI Engine. The $697 build fee is invoiced only after launch and your approval.
| Plan | Monthly | Live in | Articles a week | AI Engine |
|---|---|---|---|---|
| Ring | $127 | 7 days | 2 | Not on this plan |
| Block | $267 + AI usage | 10 days | 2 | Included |
| Rostrum | $647 | 15 days | 3 | Included |
What drives the choice: how fast you need to launch, whether after-hours calls and texts need answering, and how much you want published each week. 5 revisions a month on every plan, then $20 each.
Comes with it
The parts of the package that matter most alongside this service, and the plans that carry them.
SEO, answer engines and AI assistants, built in
Technical and on-page SEO, pages for the towns you serve, answer-first FAQ blocks, structured data and an llms.txt file.
A sale calendar that stays current
One page listing every upcoming sale, with dates, locations and preview times.
Every enquiry routed into your CRM or inbox
Consignment, contact and registration enquiries delivered by direct API, Zapier or Make to wherever you already work.
An AI receptionist for the calls nobody can take
Answers the phone when your team is on the sale floor, takes the caller's details and books a callback or appointment.
Appointment booking for walkthroughs and callbacks
The AI agents book consignment walkthroughs, drop-offs and callbacks into the calendar you choose.
Researched articles published on a schedule
Weekly articles on running sales, consigning and bidding, written for your audience.
Usually not. One site with a dedicated page per area gives you local search visibility without the cost and duplication of separate sites.
Yes, where branches run independent sale schedules we set up separate calendars under the shared site.
The architecture scales to as many areas as you actually serve; tell us your locations during onboarding and we build accordingly.
No, adding an area page is a standard revision using the existing structure, not a new project.
No. One plan covers the whole site, from $127 a month with one $697 build fee after launch. New area pages are revisions, 5 included each month.
Yes. Each area page carries the contact details for that branch, and forms can route to that branch's inbox or CRM.
No. Area pages can cover towns in more than one state; any rules that differ by state come from you and are written on the relevant page.
The same launch timeline as any build, 7 days on Ring, provided your list of areas and branch details is in by the onboarding call.
Related
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.
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