A
Where they started
The business described auction collection guidance on a general page and left visitors to deduce which contact details applied to their area.
11 Case study
The right office, first time, for auction collection guidance
With auction collection guidance, inquiries now introduce themselves to the correct office.
The record
- Client
- Stamp and coin auction specialist
- Where
- Chandler, AZ
- Size
- 15 staff; one locally managed operation
- Sale type
- Antique & fine art houses
- Took
- 20 working days
Client anonymized by type and town. Quote published with the contact's permission.
Before
the build
B
Why it cost them time
When it comes to auction collection guidance, misrouted calls were a daily tax on everyone's patience. The site's location information existed but was never joined up with the inquiry route.
01 What we built
The build, lot by lot
Each area's details appear with its own contact route. Submissions carry the selected location along with sale reference, lot number and collection question, reaching the right team directly.
- Lot 01Local contact panel
- Lot 02Location selection
- Lot 03Location-aware notifications
- Lot 04Opening hours
02 How long it took
20 working days, approval to handover
20 working days after content approval, including staff review and handover.
- Day 0The client approves the content. The clock starts here.
- BuildWe build the pieces listed above.
- ReviewThe client's staff test it and ask for changes before anything goes live.
- Day 20Handover to the client's team.
Book a demo The $697 build fee is invoiced only after launch and your approval.
After
the build
03 What changed
What changed, in their words
Rowena Halloway is the gallery manager at the stamp and coin auction specialist in Chandler, AZ.
An auction collection guidance visitor no longer needs to understand how we are organized. The page routes them; that is its job now.
Questions about this project
How long did this project take?
20 working days after content approval, including staff review and handover. The clock starts once the client has approved the content. The launch times on the pricing page (7 days on Ring) count from the onboarding call instead, so the two figures are measured from different starting points.
Which plan covers the work in this case study?
Every enquiry routed into your CRM or inbox (Ring, Block, Rostrum). All of it is on every plan, from Ring at $127 a month, with the $697 build fee invoiced only after launch.
Why is the client not named?
The client is described by type and town on purpose: a stamp and coin auction specialist in Chandler, AZ, with 15 staff. The quote is published with the named contact's permission. We never publish a client's business name, logo or web address on a case study.
Read next
Related case studies
More projects for antique & fine art houses and for the same pieces of the build.
- 15No dead ends: migrating auction collection guidance properlyCollectibles and memorabilia saleroom, Reno, NV. With auction collection guidance, previously shared links now arrive at relevant current information rather than a dead end. The scope protects continuity of access; it does not assume search rankings are unaffected.
- 04What happens after an auction collection guidance inquiry is sentAntiques and collectibles auction house, Newark, DE. Day to day with auction collection guidance, the reassurance traffic has moved onto the page. Staff time goes into answering inquiries instead of confirming they exist.
- 02The short path to auction collection guidance on mobileFine art and ceramics saleroom, Roanoke, VA. For auction collection guidance, the journey from landing page to inquiry now works with a thumb. Staff answering questions on the move have a direct page to point people to.
Want the same fix for your house?
A 30-minute walk-through of a site built for your sale type. Plans from $127 a month, live in 7 days, $697 build fee after launch.