A
Where they started
A short paragraph described auction collection guidance without saying what an initial inquiry covered or what still needed staff confirmation.
06 Case study
Honest limits on the auction collection guidance page
For auction collection guidance, people arrive knowing what the site can and cannot decide for them. Conversations start on the substance rather than on corrections.
The record
- Client
- Jewelry and watches auction house
- Where
- Tulsa, OK
- Size
- 15 staff; one locally managed operation
- Sale type
- Antique & fine art houses
- Took
- 15 working days
Client anonymized by type and town. Quote published with the contact's permission.
Before
the build
B
Why it cost them time
Day to day with auction collection guidance, broad wording invited firm conclusions. The team's first job on too many calls was walking back expectations the site had accidentally created.
01 What we built
The build, lot by lot
The page now distinguishes what is published, what can be requested and what requires confirmation. It pairs buyer terms and loading arrangements with a short explanation of a collection clarification from the sale office, limitations included and approved.
- Lot 01Scope explanation
- Lot 02Staff-reviewed limitations
- Lot 03Request status wording
- Lot 04Related reference links
02 How long it took
15 working days, approval to handover
15 working days after content approval, including staff review and handover.
- Day 0The client approves the content. The clock starts here.
- BuildWe build the pieces listed above.
- ReviewThe client's staff test it and ask for changes before anything goes live.
- Day 15Handover to the client's team.
Book a demo The $697 build fee is invoiced only after launch and your approval.
After
the build
03 What changed
What changed, in their words
Hema Guha is the viewing appointments lead at the jewelry and watches auction house in Tulsa, OK.
The auction collection guidance page now promises exactly what we deliver: no more, no less. That took more drafting than anything else on the site.
Questions about this project
How long did this project take?
15 working days after content approval, including staff review and handover. The clock starts once the client has approved the content. The launch times on the pricing page (7 days on Ring) count from the onboarding call instead, so the two figures are measured from different starting points.
Which plan covers the work in this case study?
The policy and compliance pages, written in (Ring, Block, Rostrum). All of it is on every plan, from Ring at $127 a month, with the $697 build fee invoiced only after launch.
Why is the client not named?
The client is described by type and town on purpose: a jewelry and watches auction house in Tulsa, OK, with 15 staff. The quote is published with the named contact's permission. We never publish a client's business name, logo or web address on a case study.
Read next
Related case studies
More projects for antique & fine art houses and for the same pieces of the build.
- 02The short path to auction collection guidance on mobileFine art and ceramics saleroom, Roanoke, VA. For auction collection guidance, the journey from landing page to inquiry now works with a thumb. Staff answering questions on the move have a direct page to point people to.
- 12Auction collection guidance: shown, not just describedToys and models auction specialist, Savannah, GA. Day to day with auction collection guidance, the site explains the work using things the business can actually show. Assessments based on published material replace ones based on tone.
- 04What happens after an auction collection guidance inquiry is sentAntiques and collectibles auction house, Newark, DE. Day to day with auction collection guidance, the reassurance traffic has moved onto the page. Staff time goes into answering inquiries instead of confirming they exist.
Want the same fix for your house?
A 30-minute walk-through of a site built for your sale type. Plans from $127 a month, live in 7 days, $697 build fee after launch.