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An auction website redesign works when the URLs you already rank for are preserved or properly redirected, so a faster, better-looking site does not cost you the search visibility you already earned.
What it costs
Who it is for
This is for an auction house that already has a website, and some search traffic, but has outgrown it. It suits houses on an ageing page builder or an old custom build who want a faster, catalog-first site without losing the rankings and links their current addresses have earned.
Deliverables
Every worthwhile old URL redirected to its new home, protecting existing search visibility.
We decide with you what content is worth keeping, updating or retiring.
Custom-coded pages replacing a slow plugin-based build, targeting 90+ PageSpeed.
A catalog and calendar structure sized for how your business runs today.
Weekly updates and revisions so the site does not go stale again.
Said plainly,
before you
buy
Knowing the limits up front saves a surprise later. We build and run the website; the auction and its decisions stay yours.
01
The biggest risk in any website redesign is not the new design, it is losing the search rankings the old site already earned because URLs changed without redirects. Before we touch the design, we map your current site's pages and set up redirects from every URL worth keeping, so the switch does not quietly cost you traffic you were already getting.
02
Most redesign requests come from the same handful of problems: a page-builder site that has slowed down as plugins piled up, a catalog that has not been restructured since the business had ten lots a sale instead of two hundred, or a design that no longer matches how the business has grown. We rebuild around what your business actually is today, not what the old site assumed years ago.
03
A redesign under this plan is not a one-time project that goes stale again in a few years. Ongoing weekly updates, 5 included revisions a month and researched articles keep the site current as your business changes, so the redesign is the last time you have to think about the site being out of date.
Client reviews for this service
The audit found our auction collection guidance details repeated across several pages, each worded slightly differently. There is a single approved version now, owned by a named person with a review date. Updates stopped being a treasure hunt.
Everyone talks about the new design; I cared more about where the old auction collection guidance links would land. Every legacy address was cataloged, mapped and tested before go-live. I could share the new site knowing the old links had been taken seriously.
How the work runs
Want to see auction website redesign built for your sale type?
Timeline and cost
auction website redesign is part of every plan, not a separate project fee. What changes between plans is the launch time, the article volume and the AI Engine. The $697 build fee is invoiced only after launch and your approval.
| Plan | Monthly | Live in | Articles a week | AI Engine |
|---|---|---|---|---|
| Ring | $127 | 7 days | 2 | Not on this plan |
| Block | $267 + AI usage | 10 days | 2 | Included |
| Rostrum | $647 | 15 days | 3 | Included |
What drives the choice: how fast you need to launch, whether after-hours calls and texts need answering, and how much you want published each week. 5 revisions a month on every plan, then $20 each.
Comes with it
The parts of the package that matter most alongside this service, and the plans that carry them.
Moving from your current site without losing its rankings
Content worth keeping is moved across and every old address that earns traffic is redirected to its new page.
Your domain, in your name, and your content back if you leave
One domain included and registered to you; your content and articles exported within 14 days if you cancel.
Pages that open before the bid closes
Custom-coded catalog pages served from the edge, 90+ PageSpeed guaranteed.
SEO, answer engines and AI assistants, built in
Technical and on-page SEO, pages for the towns you serve, answer-first FAQ blocks, structured data and an llms.txt file.
An AI receptionist for the calls nobody can take
Answers the phone when your team is on the sale floor, takes the caller's details and books a callback or appointment.
A client portal for revisions, tickets and files
One place to request changes, raise a support ticket, send files and message the team, from the day you launch.
Guarantees, with the conditions
Less than with a one-off build. You see the finished site before the build fee is invoiced, and the promises below are written into the terms, with their limits stated right next to them.
The $697 one-time build fee is never charged at signup. It is invoiced only once your site is live and you have confirmed you are satisfied with it.
If you cancel before the build starts, no build fee is charged.
Every page we build and host scores 90+ on Google PageSpeed, mobile and desktop. If one falls below that because of our work, we fix it at no charge.
Does not cover changes made by you or third parties.
Your site starts ranking for local searches in your area within 3 to 5 months of launch. If it has not, we keep doing the search work at no extra charge until it does.
Covers your area and services, not every term. The remedy is the work, not a refund.
We work specifically to prevent that, by redirecting every worthwhile URL from the old site to its new location before the switch goes live.
The launch timeline is the same as any build, 7 to 15 days depending on plan; the extra step is reviewing and mapping your existing content, done during onboarding.
Yes, content worth keeping is migrated and rebuilt in the new design rather than rewritten from scratch unless you want it rewritten.
It stays yours. We point it at the new site, or migrate registration to your included free domain if you prefer, with no interruption to your existing address.
No. It is the same plans, from $127 a month, and the same $697 build fee invoiced only after the new site is live and approved. URL mapping and redirects are included.
Yes. Your current site keeps running until the new one is approved and the domain is switched, so bidders never see a gap.
Admin access or a content export, plus the list of pages you care most about keeping. If you have no access, we work from the public pages.
Yes. If you move to a new domain, the old one is redirected to the new site so existing links and bookmarks still work, provided you keep the old domain registered.
Related
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.
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