A
Where they started
Nobody had a complete list of where the auction collection guidance pages were linked from. The redesign was about to find out the hard way.
15 Case study
No dead ends: migrating auction collection guidance properly
With auction collection guidance, previously shared links now arrive at relevant current information rather than a dead end. The scope protects continuity of access; it does not assume search rankings are unaffected.
The record
- Client
- Collectibles and memorabilia saleroom
- Where
- Reno, NV
- Size
- 12 staff; one locally managed operation
- Sale type
- Antique & fine art houses
- Took
- 20 working days
Client anonymized by type and town. Quote published with the contact's permission.
Before
the build
B
Why it cost them time
When it comes to auction collection guidance, every old address was a potential dead end for someone following a saved link. Nobody had an inventory, so nobody knew the size of the risk.
01 What we built
The build, lot by lot
Legacy addresses were inventoried, each mapped to a relevant destination, and the full redirect plan reviewed before launch. The new reference content covers buyer terms and loading arrangements under navigation that matches the new structure.
- Lot 01URL inventory
- Lot 02Redirect map
- Lot 03Internal link updates
- Lot 04Missing-page checks
- Lot 05Launch review
02 How long it took
20 working days, approval to handover
20 working days after content approval, including staff review and handover.
- Day 0The client approves the content. The clock starts here.
- BuildWe build the pieces listed above.
- ReviewThe client's staff test it and ask for changes before anything goes live.
- Day 20Handover to the client's team.
Book a demo The $697 build fee is invoiced only after launch and your approval.
After
the build
03 What changed
What changed, in their words
Karen Thornton is the vendor liaison at the collectibles and memorabilia saleroom in Reno, NV.
I cared about the redirect map as much as the redesign. Too many people hold our old auction collection guidance link for it to be treated as an afterthought.
Questions about this project
How long did this project take?
20 working days after content approval, including staff review and handover. The clock starts once the client has approved the content. The launch times on the pricing page (7 days on Ring) count from the onboarding call instead, so the two figures are measured from different starting points.
Which plan covers the work in this case study?
Moving from your current site without losing its rankings (Ring, Block, Rostrum); SEO, answer engines and AI assistants, built in (Ring, Block, Rostrum). All of it is on every plan, from Ring at $127 a month, with the $697 build fee invoiced only after launch.
Why is the client not named?
The client is described by type and town on purpose: a collectibles and memorabilia saleroom in Reno, NV, with 12 staff. The quote is published with the named contact's permission. We never publish a client's business name, logo or web address on a case study.
Read next
Related case studies
More projects for antique & fine art houses and for the same pieces of the build.
- 09One approved version of the auction collection guidance factsFurniture and interiors saleroom, Tacoma, WA. When it comes to auction collection guidance, the business maintains one reference and checks the rest against it. Contradictions have nowhere left to hide.
- 11The right office, first time, for auction collection guidanceStamp and coin auction specialist, Chandler, AZ. With auction collection guidance, inquiries now introduce themselves to the correct office.
- 02The short path to auction collection guidance on mobileFine art and ceramics saleroom, Roanoke, VA. For auction collection guidance, the journey from landing page to inquiry now works with a thumb. Staff answering questions on the move have a direct page to point people to.
Want the same fix for your house?
A 30-minute walk-through of a site built for your sale type. Plans from $127 a month, live in 7 days, $697 build fee after launch.